Keynes, the performance CTV technology company, has announced the launch of Kortex, a new AI-powered planning, buying, and measurement platform for CTV. Kortex harmonises fragmented marketing data to generate recommendations, optimise cross-channel performance, and drive business outcomes for brands across non-clickable media.

Built on top of Keynes’ proprietary data lake, Kortex unifies data from multiple sources – including Google Analytics, CRMs, DSPs, media mix modeling (MMM), and third-party studies – to create a comprehensive view of how each dollar affects performance. By transforming static reporting into real-time insights, ongoing analysis, and recommendations, Kortex enables marketers to seamlessly optimise media spend toward their goals.

“Kortex represents the next evolution of how brands interact with their marketing data,” said Dan Larkman, Founder and CEO of Keynes. “Today, brands need functional insights that help them act quickly. Kortex brings those insights together so marketers can understand the true impact of their spend and make smarter decisions faster.”

Powered by artificial intelligence with access to years of Keynes’ CTV campaign performance data, Kortex automates key processes including data cleaning, normalisation, and visualisation. As CFOs scrutinize fragmented media spend and traditional attribution models evolve, Kortex provides transparency and accountability for CMOs who need to demonstrate performance.

“Kortex is an invaluable tool for understanding media performance in an environment like CTV where visibility is much lower,” said Jordan Light, Senior Manager of Paid Media at Tuckernuck. “Our team values the customisation and granularity we are able to achieve with it, allowing us to examine metrics – from audience type to DMA-level performance – all within a few clicks. Kortex’s power allows us to make quick decisions that are confidently grounded in relevant data.”

“By moving beyond static metrics like CPA and traditional reporting dashboards, Kortex introduces a new framework focused on functional data indexing,” said Sachin Teang, CTO at Keynes. “This approach prioritises insights that directly inform optimization decisions, helping brands respond quickly to changing market dynamics and evolving consumer behaviour.”

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Categories: Press Releases

Tags: AI, CTV