Advanced Television

AI

Nielsen launches Ad Intel AI

Nielsen, the TV measurement specialist, has announced the launch of Ad Intel AI, an independent, AI-powered platform that transforms fragmented advertising data into real-time, actionable media intelligence. Ad Intel AI is a long-term shift from traditional tools to intelligent, decision-driven platforms focusing on competitor strategy, spend, creative and market opportunities. “The AI race relies on […]

July 28, 2026

StackAdapt introduces Ivy Studio

StackAdapt, the AI advertising and orchestration platform, has announced Ivy Studio, a new AI-first advertising hub designed to help marketers uncover opportunities, make confident decisions, and take action faster. The launch marks the next step in StackAdapt’s vision for the future of AI advertising, where agents help marketers transform business objectives into business outcomes. StackAdapt’s […]

July 28, 2026

Musk: “AI is inevitable”

Elon Musk has given a long-form video interview with The Economist by its editor in chief Zanny Minton-Beddoes. His predictions, especially those on the growth of AI and its impact, are fascinating. His predictions include: · In five years, AI compute will exceed the sum of all human intelligence. · In ten years, we will have […]

July 24, 2026

Adani Navbharat Developers launches Dharavi Didi AI assistant

Adani Navbharat Developers Private Limited, the SPV leading the Dharavi Redevelopment Project (DRP), has launched Dharavi Didi, an interactive AI companion designed to provide Dharavikars with instant and anytime access to verified project information. As one of Asia’s largest urban redevelopment initiatives moves forward, many Dharavi residents continue to navigate a flood of information, making […]

July 23, 2026

VMO2: “Net neutrality holding back 5G and AI ambitions”

Net neutrality rules are stunting innovation, network investment and could prevent agentic AI from reaching its full potential in the UK according to Net Fatality, a report from Stephen Howard of Communications Chambers for Virgin Media O2. The rules, which require telecoms providers to treat all traffic equally, were originally intended to protect consumers. However, […]

July 22, 2026

Forecast: Consumer agentic AI will soar to $3.3tn in 2030

Marketing is operating in an age of abundance. Today’s consumers face more content and choices than they have the attention or means to manage. AI agents are emerging as fundamental tools to help consumers cut through the noise and make decisions faster. Research by PHD in partnership with WARC reveals how quickly they are reshaping […]

July 22, 2026

Northrop Grumman’s Mission Robotic Vehicle launches

Northrop Grumman’s Mission Robotic Vehicle and three Mission Extension Pods launched successfully, enhancing the resilience, mobility and sustainability of US assets in space. Northrop Grumman’s significant investment and partnership with the Defense Advanced Research Projects Agency (DARPA) resulted in an innovative, autonomous, multi-function space robotics platform. The MRV will expand customer options for satellite servicing […]

July 22, 2026

Collomb joins Liquidnitro as CTO

Liquidnitro has named Cedrick Collomb as Chief Technology Officer. Collomb brings nearly three decades at the top of games and technology, most recently as CTO of Tencent Games Global and previously CTO of EA Mobile, with earlier leadership roles at AMD, Pearson, Kabam, LucasArts, and Sony Computer Entertainment. The move comes directly off Liquidnitro’s $19.1 million […]

July 22, 2026

Research: 91% marketers waste days reacting to underperforming campaigns

More than half (53 per cent) of marketers are failing to use data insights to consistently drive campaign action, according to research from Adverity, the marketing data intelligence company. With the study exposing a stark gap between insight and action for marketers, data shows that 91 per cent of respondents take at least several days […]

July 21, 2026

StackAdapt helps political campaigns optimise in real time

StackAdapt, the AI advertising and orchestration platform, has announced the launch of its political targeting and measurement suite for the US political advertising market, bringing political audience creation, voter intelligence, campaign measurement, and optimization together in a connected workflow that helps political advertisers optimise campaigns while media is still live. As the 2026 US midterm […]

July 21, 2026