StackAdapt helps political campaigns optimise in real time
July 21, 2026
StackAdapt, the AI advertising and orchestration platform, has announced the launch of its political targeting and measurement suite for the US political advertising market, bringing political audience creation, voter intelligence, campaign measurement, and optimization together in a connected workflow that helps political advertisers optimise campaigns while media is still live.
As the 2026 US midterm elections approach, political advertisers face increasing pressure to maximise every advertising dollar while responding quickly to changing voter sentiment and an increasingly dynamic media landscape. Yet voter data, audience activation, campaign measurement, and optimisation often remain fragmented across multiple platforms and disconnected workflows, making it difficult for campaign teams to identify high-performing voter segments, understand campaign influence, and adjust strategy before Election Day.
The StackAdapt political targeting and measurement suite addresses this challenge by bringing together voter intelligence, audience activation, campaign optimisation, and measurement into a connected workflow. Powered by the StackAdapt Voter Graph, the political targeting and measurement suite enhances StackAdapt’s existing in-platform measurement capabilities with L2 voter file data, giving political advertisers richer voter intelligence to better understand campaign influence, optimise media while campaigns are still live, and make faster, more informed decisions.
“Political campaigns have always been driven by data, but too often that data has lived in disconnected systems that slow decision-making,” said Mark Positano, Head of Political at StackAdapt. “As campaigns become more dynamic and every media dollar comes under greater scrutiny, advertisers need the ability to understand what’s working and adjust strategy in real time. By bringing verified voter intelligence, audience activation, and measurement together in one workflow, we’re giving political advertisers the insights they need to make smarter decisions faster and maximise every advertising dollar.”
The StackAdapt political targeting and measurement suite combines in-platform political audience creation with StackAdapt’s existing measurement capabilities, including Brand Lift, Engagement Lift, and Incremental Reach. Built on the StackAdapt Voter Graph, the suite connects L2 voter file data with StackAdapt’s identity infrastructure, enhancing these measurement capabilities with verified voter intelligence and political context to create a connected workflow that spans audience creation, activation, optimisation, and measurement from planning through Election Day.
Political advertisers can optimise campaigns, understand how priority voter segments are responding to campaign messaging, and quickly translate performance insights into audience refinements without leaving the platform. By reducing reliance on manual workflows and third-party measurement providers, the suite helps campaigns make faster decisions, improve operational efficiency, and gain greater confidence that media investments are reaching the right voters before ballots are cast. Engagement Lift is available to StackAdapt political advertisers at no additional platform fee, further expanding access to actionable campaign insights.
The launch introduces the StackAdapt Voter Graph, which enhances StackAdapt’s existing Brand Lift, Engagement Lift, and Incremental Reach capabilities with verified voter intelligence and political context. By incorporating this intelligence directly into digital campaign measurement, the StackAdapt Voter Graph complements traditional polling, giving advertisers a more dynamic view of how key voter audiences are responding while campaigns are still live.
Political advertising is becoming increasingly data-driven as campaigns demand greater accountability, faster optimisation, and more agile decision-making across digital channels. With US political advertising spending projected to exceed $11 billion during the 2026 midterm election cycle, the ability to quickly translate voter intelligence into campaign action has become a competitive advantage. StackAdapt’s political targeting and measurement suite helps political advertisers do exactly that by connecting political audience creation, measurement, and optimisation within a single platform, enabling campaigns to spend less time managing fragmented workflows and more time driving results before votes are cast.
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