ThinkAnalytics, a specialist in video content discovery and personalisation, has announced that Astro, the media and content company in Malaysia, has again chosen ThinkAnalytics to drive viewer engagement on its sooka streaming service. Astro went live with ThinkMediaAI at the end of April and is already reporting that ThinkMediaAI’s personalised user experience and enhanced content […]
A new report by economic consultancy Europe Economics provides fresh analysis, based on new survey data, for the importance of copyright and AI regulation to AI investment in the UK. The new research draws on insights from a poll by JL Partners of 500 developers, investors, and others working in the UK AI ecosystem. Trade […]
AI-driven content curation is fast becoming a cornerstone of the entertainment industry. With more platforms than ever before and thousands of titles to choose from, personalised recommendations aren’t just a luxury—they’re a necessity. Viewers want choice, but they also want relevance, and AI promises to deliver exactly that in real time. Streaming giants are using […]
Tech sector carbon emissions have continued their rise in recent years, fueled by rapid advances in artificial intelligence (AI) and data infrastructure, according to Greening Digital Companies 2025. The report, produced by the International Telecommunication Union (ITU) and the World Benchmarking Alliance (WBA), tracks the greenhouse gas (GHG) emissions, energy use, and climate commitments of […]
The Digital Advertising Alliance (DAA) has announced the launch of a process to consider developing new guidance around the application of the DAA Self-Regulatory Principles to the collection and use of interest-based advertising (IBA) data by the expanding universe of AI systems and tools that might have access to such data. “Few, if any, industries […]
Seedtag has unveiled an evolution in marketing: neuro-contextual advertising. Built on the combination of artificial intelligence and neuroscience principles, Seedtag’s AI, Liz, now interprets deeper signals like interest, emotion, and intent—and turns these insights into high-performing campaigns across premium CTV, video, and the open web. Grounded in neuroscience, neuro-contextual advertising aligns with how the brain […]
MiQ, the programmatic media partner, has announced the launch of MiQ Sigma, an AI-powered advertising technology trained on one of the world’s most connected data sets. MiQ Sigma unites over 300 diverse data feeds, spanning 700 trillion consumer signals across what consumers are watching on TV, browsing on the web, and buying in stores. AI […]
Creative, labeled as ‘non-working’ media, is responsible for driving 40-70 per cent of an advertising campaign’s performance, yet it has been deprioritised and undervalued. Global advertising spend is projected to reach $1.12 trillion (€0.98tn) by 2026, so investment in creative and content is expected to surpass $140 billion. Winterberry Group, a strategic growth consultancy, has […]
Cadent, the predictive advertising company, has announced the expansion of its market leading predictive advertising capabilities by unifying its advanced artificial intelligence (AI) and machine learning (ML) infrastructure on Google Cloud. Cadent will integrate over 22,000 AI and ML models onto Google Cloud’s Vertex AI platform and BigQuery. This will extend Cadent’s real-time processing capabilities […]
UK Culture Secretary Lisa Nandy has confirmed that the government will consult with representatives of the creative industries on the implications of AI. Delivering a keynote speech at the Deloitte and Enders Analysis’ Media & Telecoms 2025 & Beyond conference in London, Nandy noted that broadcast viewing is down by a quarter, but that on […]