Samsung Ads, the advanced advertising division of Samsung Electronics, has announced the expansion of its interactive advertising suite, Creative Canvas, with the launch of Product Carousel — a new format designed to help brands showcase multiple products, features, or offers within a single, immersive CTV ad experience. The first TV OEM to engineer an advertising […]
Investment in Connected TV (CTV) advertising in Spain surged by 48.4 per cent in 2025, exceeding €174 million, according to the latest Digital Media Advertising Investment Study by IAB Spain 2026. The sharp increase positions CTV as the fastest-growing segment within the country’s digital advertising market. The data confirms a broader transformation in viewing habits […]
SeenThis, the video advertising partner transforming how brands distribute video across the open web, has partnered with Vudoo, the global commerce-enabled advertising technology company. The partnership empowers agencies, brands and publishers to activate Vudoo’s commerce-enabled ad formats through SeenThis’ video distribution and delivery solution, with minimal disruption to existing workflows. SeenThis helps brands distribute premium […]
Rakuten TV Enterprise has announced the launch of LIVE, a new European event series bringing together senior leaders from across the Connected TV (CTV) and streaming industry. The inaugural edition will be held at the Hotel Mandarin Oriental Ritz in Madrid, Spain on March 17th. The first event will convene more than 150 senior executives […]
Bryan Curb, EVP and GM, educational/informational (E/I) programming of Hearst Media Production Group (HMPG), has been promoted to HMPG president. The appointment, effective July 1st, was announced by Michael J. Hayes, president of HMPG parent Hearst Television. Curb succeeds Frank Biancuzzo, who is retiring at mid-year. HMPG, a business unit of Hearst Television, is an independent […]
OpenX Technologies, the omnichannel supply-side platforms, has announced the launch of OpenX Attention Targeting, a capability that allows advertisers to target high-attention CTV inventory in real time. Powered by TVision, a specialist in CTV attention measurement, and available exclusively through OpenXSelect, this new integration enables advertisers to reach the most engaged CTV audiences and improve […]
January Digital, the marketing leadership company, has announced the expansion of its partnership with Tracer, the intelligence layer for AI-driven enterprises, to accelerate the agency’s AI-powered marketing infrastructure. As brands diversify media investment across social, CTV, search, and the open web, fragmentation has become one of the defining challenges of modern marketing. Through its partnership […]
ShowHeroes, an independent provider of CTV and digital video solutions, has announced the acquisition of Traffective, a Munich-based programmatic monetisation platform specialising in full-page monetisation and display advertising. Together, the combined entity reaches close to 2,000 publisher partners, generates more than 25 billion ad impressions and represents cross-channel advertising volumes exceeding €10 million per month. […]
Comscore, a specialist in measuring and analysing consumer behaviours, and Yahoo DSP have announced a partnership to enhance political advertising effectiveness in the US across Connected TV (CTV) with the launch of Proximic Political Audiences. The partnership is designed to support political activation partners, including MiQ’s dedicated political division, enabling agencies and campaigns to operationalise […]
Reinforcing Connected TV’s growing role within total video strategies, nearly seven in 10 CTV advertisers (70 per cent) expect to increase their CTV spending, with an average rise of 17 per cent, according to the 2026 CTV/OTT Advertiser Survey released by Advertiser Perceptions and Premion, the CTV/OTT advertising solution for regional and local advertisers in […]