Advanced Television

CTV

StackAdapt strengthens CTV transparency and cross-screen measurement

StackAdapt, the multi-channel programmatic advertising platform, announced new advancements in its connected TV (CTV) capabilities, strengthening its CTV offering to provide greater transparency, measurement accuracy, and premium inventory access. These updates empower advertisers to more effectively forecast for planning and budgeting, enhance targeting precision across premium CTV inventory, and leverage robust measurement tools to assess […]

April 15, 2025

PubMatic partners with Spectrum

PubMatic, an independent technology company delivering a digital advertising supply chain, and Spectrum Reach, the advertising sales business of Charter Communications, have announced a new partnership that will bring increased demand and efficient buying to Spectrum Reach’s advertising inventory while strengthening PubMatic’s curated packages with local news and live sports offered through its Connected TV […]

April 10, 2025

Study: Broadcaster content remains top choice for CTV users

RTL AdAlliance has revealed the fourth edition of its annual study – TheNew Life of the Living Room. In the quantitative research, RTL Group’s international sales house separates signal from noise in the fast-changing video content and advertising landscape, providing valuable insight into evolving viewing habits across 14 European markets and the US. The research […]

April 1, 2025Colin Mann @ Living Room Club

Report: CTV takes 77% of ad views for live programming in Europe

The FreeWheel Video Marketplace Report (VMR) – based on aggregated data collected from FreeWheel, the technology platform for the premium video advertising industry – highlights the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video content. The dataset included in this report is one of the largest available on the […]

March 27, 2025

Report: CTV session lengths continue to plateau

Wurl, a specialist in the streaming TV industry, has published its latest iteration of The CTV Trends Report – a collection of data-driven insights into the forces shaping the connected TV (CTV) industry in the US. This quarter’s report includes historic metrics on Session Lengths, Hours of Viewing, Ad Load, and Ad Fill Rates, uncovering […]

March 17, 2025

Basis Technologies integrates with IRIS.TV

Basis Technologies, the advertising automation platform, has announced an integration with IRIS.TV to enable contextual targeting for programmatic advertising on connected TV (CTV). IRIS.TV is a content data marketplace built for streaming. Through its proprietary content ID, the IRIS_ID, IRIS.TV enables the use of AI-enriched data provider segments, referred to as IRIS-enabled data, across the […]

March 6, 2025

Premion earns Platinum status for triple TAG certification

Premion, a CTV/OTT advertising solution for regional and local advertisers, has achieved ‘TAG Platinum’ status by achieving three different certifications from TAG (Trustworthy Accountability Group), the global certification program to strengthen safety and transparency in digital advertising. The certifications included successfully recertifying for the Brand Safety Certified (BSC) Seal and the Certified Against Fraud (CAF) […]

March 6, 2025

Madhive partners with S&P Global Mobility

Madhive, the technology company for local Connected Television advertising (CTV), has announced a partnership with Polk Automotive Solutions from S&P Global Mobility to create a local CTV marketplace for the US auto industry. The partnership unites S&P Global Mobility’s best-in-class automotive intelligence with Madhive’s tools for planning, targeting, activation, and measurement across premium inventory sources […]

February 27, 2025

Roku, INCRMNTAL partnership

Roku and INCRMNTAL are partnering to provide marketers a clear view of CTV performance. By utilising INCRMNTAL’s advanced incrementality measurement with Roku Ads Manager, advertisers can unlock real-time insights into the revenue impact of their ad spend. Roku says it has partnered with INCRMNTAL to demonstrate the full influence of its self-service, CTV performance solution, […]

February 26, 2025

RealityMine, OnDemandIQ partnership

RealityMine, the owner of cross-device VoD capture technology, RealityMine Connect, has announced a partnership with OnDemandIQ in the Asia-Pacific region. This collaboration marks the launch of RealityMine Connect—an innovative solution designed to offer comprehensive, single-source, user-level insights into streaming consumption across all connected devices. Developed by RealityMine and first launched in 2023, RealityMine Connect has […]

February 24, 2025