The Coalition for Innovative Media Measurement (CIMM) has released findings from its paper, Quality Matters: Navigating Quality in Media Buying and Measurement, advancing the thesis that Media Quality (MQ) signals – the non-user-specific attributes of an ad placement such as attention and situational context – are becoming a critical link for valuing media in an […]
The global fight to “own the living room” is entering a new phase as Google, Amazon and Netflix are projected to control 50 per cent of the global connected TV advertising market by 2030, according to forecasts presented by Omdia at RetailX in London. The findings highlight how the centre of power in television is […]
Gracenote, the content intelligence business unit of Nielsen, has released a report titled TV Audiences Have Shifted. Ad Dollars Have Not: The Need for Content Intelligence in the CTV Era. The findings reveal that 86 per cent of US media planners would move more linear budget to CTV if show-level targeting and reporting were available. […]
Keynes, the CTV technology company, has announced the promotions of Daniella Romanaggi to Chief Operating Officer and Scott Shepard to Vice President, Measurement & CTV. The appointments strengthen Keynes’ leadership bench as the company scales its audience-first approach to CTV, programmatic media, and measurable campaign performance. Romanaggi most recently served as VP, Trading & Analytics […]
A JamLoop survey released ahead of the 2026 Upfront season reveals how marketers are shifting budget strategies toward premium live event CTV to secure price stability, access high-impact inventory, and drive measurable business outcomes. The survey of 120 brand and agency marketing leaders highlights a growing reliance on Upfront commitments as marketers navigate an increasingly […]
As the result of a double tax reduction (66 per cent), video sharing platforms collectively pay just over €30 million in taxes to France’s creation funding public body CNC, compared to around €160 million for paid or free video services, and just under €250 million for television channels. “They contribute only one third of their […]
Amazon Ads and LinkedIn have announced that advertisers in the US can now reach professional audiences with LinkedIn’s Connected TV (CTV) Ads through Amazon DSP. The solution brings LinkedIn’s first-party audience signals from more than 1 billion members – including job title, industry and seniority – to streaming TV inventory through Microsoft Monetize. Through deal-based […]
Teads, the omnichannel outcomes platform, has announced the expansion of its partnership with Lumen Research, the global attention technology company, to introduce attention measurement across its CTV offering. Following years of success in digital environments, Teads is bridging the media measurement gap by scaling its partnership with Lumen into the CTV space and building on […]
Koddi, the commerce media platform for enterprises, has announced a strategic partnership with Universal Ads, which enables brands of any size to create, buy, and measure ads across premium video, that brings TV advertising to Koddi’s platform for the first time. The partnership enables advertisers to plan, activate, and measure TV and commerce media campaigns from a single […]
Online media company Brut, now owned by the CMA Media (the media branch of conglomerate CMA CGM), has launched a new, dedicated channel in France. Based on “authentic and engaging stories through reports, documentaries and interviews”, the Brut Channel is now available via French telcos and CTV services including Orange, Bouygues Telecom, Molotov, TCL and […]