Equativ, the independent media platform, has integrated its proprietary Creative Enhancements into Maestro by Equativ. Backed by behavioural, cognitive and media research, Equativ’s Enhancements has powered thousands of campaigns, delivering greater attention and performance for advertisers. The behavioural shift is further underscored by a new Equativ study on video consumption, which indicates that 63 per cent […]
Equativ, the independent media platform, is further strengthening its strategic partnership with Deutsche Telekom to enhance advertising capabilities across MagentaTV, Telekom’s entertainment and streaming platform, and the German media rights holder for the FIFA World Cup 26. Under the new agreement, Equativ will serve as MagentaTV’s exclusive ad server and first programmatic partner, enabling dynamic […]
Equativ, the independent media platform, has announced the global launch of Equativ Shoppable Ads to all retailers, advertisers and media agencies as a unique ad format designed to bridge the gap between inspiration and transaction. Available now across Connected TV (CTV) via QR code, video (outstream and instream), display, and mobile in-app, Equativ’s Shoppable Ads […]
Equativ, the end-to-end media platform, has announced a new strategic partnership with Trainline, the European independent rail and coach travel app. Thanks to this collaboration, Equativ’s media platform, Maestro, now offers access to Trainline’s in-app and web display inventory in the UK and key European markets through header bidding integration. Travel brands, agencies, and trading […]
Consumer research from Equativ, the end-to-end media platform, unveils how consumers are interacting with AI platforms in its survey titled, The Impact Of AI On The Consumer’s Browsing Behaviour. Consumers are increasingly relying on AI for product discovery, answers, and summarisation, which shows that AI is reshaping information-seeking habits — especially in younger and digitally […]
Equativ, the end-to-end media platform, is pleased to announce the appointment of Jack Edmonds as VP Partnerships, EMEA. Equativ also welcomes the addition of four new hires to its UK sales team: Gareth Jenkins, Katie Buckle, Pierre Bolze, and Tom Maynard. Jack Edmonds joins Equativ from Criteo’s CommerceGrid and will be based in London overseeing […]
Equativ has announced the full unification of Sharethrough into its brand and operations, forming one of the largest global independent media platforms and marketplaces, strengthening its ability to serve global advertisers and publishers with transparency, innovation, and user-first technology. Equativ has also unveiled a complete rebrand of its visual identity and website. This confirmed deal […]
Equativ, the independent media platform, announced at the Jounce SPO Summit in NYC that it has blocked all Made-for-Advertising (MFA) inventory across its global exchange, including both Equativ and Sharethrough platforms. The move is one facet of the company’s broader aims to not only improve inventory but prioritise sustainability as well. This decision, along with […]
Equativ, the independent adtech platform, has announced the availability of Integral Ad Science (IAS) pre-bid targeting categories on Equativ Buyer Connect (EBC). IAS, a media measurement and optimisation platform, will use its predictive technology to allow EBC users (agencies, publishers and curators) to create inventory packages based on media quality criteria that protect the brand […]
A consortium of industry players – The Trade Desk, PubMatic, Equativ, Magnite, Cadent and Adform – in collaboration with The Project X Initiative (PXI) and major European broadcasters, streamers, and agency groups – have announced the launch of the European Programmatic TV Initiative (EPTVI) to support the development and growth of programmatic advertising in Europe’s […]