Amazon, Magnite expand streaming TV access via Fire TV
Amazon Publisher Services (APS) and Magnite, the independent sell-side advertising company, have announced a deeper streaming TV collaboration through APS’ Transparent Ad Marketplace (TAM) and Magnite’s SpringServe. The collaboration makes it easier for publishers to access incremental demand from Magnite on Amazon devices, and gives Magnite incremental access to streaming TV inventory via APS on […]






