LG Ad Solutions, Experian CTV ad partnership
June 2, 2025
LG Ad Solutions, a specialist in Connected TV (CTV) and cross-screen advertising, has announced a strategic partnership with Experian, a data and technology company, to bring audience targeting capabilities to advertisers worldwide.
Through the integration of Experian’s ConsumerView data, a database offering detailed demographic, behavioural and lifestyle insights, brands will access enriched audience targeting and insights directly via the LG Ad Solutions platform.
“In today’s fragmented media landscape, brands need more than reach – they need relevance,” said Ed Wale, VP, International at LG Ad Solutions. “Our partnership with Experian allows advertisers to go beyond basic demographics, leveraging rich consumer insights to build deeper connections with the audiences that matter most. Whether it’s driving awareness or performance, this collaboration delivers the precision and scale needed to move the needle.”
Experian ConsumerView audience data will be accessible within the UK across the LG Ad Solutions platform for targeting and measurement. Advertisers in the UK can now leverage both known and modelled data to gain actionable insights into target audiences, identify and understand existing customers while discovering new prospects t build deeper, more personalised connections to engage audiences across all touchpoints.
“Connected TV is the fastest growing digital channel and for brands to make the most of CTV, it is important for them to be able to target with precision,” added Colin Grieves, Managing Director of Experian Marketing Services, Experian UK&I. “By integrating our ConsumerView audience data with LG Ad Solutions’ global platform, advertisers gain a powerful edge – combining intelligence and reach to drive better outcomes across every stage of the customer journey.”
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