Advanced Television

Experian

Alliance of Independent Agencies launch Indie Intelligence Council

 The Alliance of Independent Agencies has partnered with Experian to launch the Indie Intelligence Council, a new invite-only community designed to help independent marketing and advertising agencies navigate the evolving landscape of AI, data, identity and marketing technology. The Council will bring together senior leaders from across the independent agency community, alongside industry experts and technology partners, for peer-to-peer discussion, expert insight and shared learning. The initiative is supported […]

July 2, 2026

Bauer Media partners with Experian for ad targeting

Bauer Media, the UK publisher and digital commercial audio broadcaster, has partnered with Experian, the data and technology company, to supercharge audience targeting for advertisers. The partnership brings Experian’s consumer insights, including industry renowned Mosaic audience segments, into Bauer Media’s digital audio and publishing platforms, audioXi and Illuminate. This means advertisers can plan and run campaigns across Bauer’s […]

April 15, 2026

StackAdapt partners with Experian

StackAdapt, the AI advertising and orchestration platform, has announced a strategic partnership with data and technology company, Experian.  This partnership empowers UK marketers to maximise the value of their first-party data, leveraging Experian’s advanced ID Resolution and audiences, includin Mosaic segments, across StackAdapt. Through this collaboration, advertisers can unlock higher match rates into media channels […]

February 17, 2026

Research: AI, curation, third-party data power new era in media buying

Research from Experian, the data and technology company, reveals how agencies are embracing third-party data, AI, and curated strategies to drive a new era in media buying. This shift comes amid a rapidly evolving industry landscape, shaped by tightening privacy regulations, changing consumer behaviour, and the steady decline of third-party cookies. The study – Media […]

October 21, 2025

FreeWheel, Experian announce UK partnership

FreeWheel, a Comcast company and technology platform for the video advertising industry, and Experian, a data and technology company, have announced a partnership aimed at improving audience targeting for media buyers in the UK. The collaboration will enable advertisers to reach more precise, addressable audiences, ensuring consumers receive more relevant experiences, products and services.  Experian’s […]

August 27, 2025

Audigent, Experian announce expanded collaboration

Audigent and Experian have announced an expanded collaboration with Fandom, the global fan platform. The collaboration enables marketers to tap into more than 2,400 ready-made Experian audience groups directly within FanDNA Helix, Fandom’s first-party AI-powered data product. By combining Experian’s marketing data with Fandom’s fan insights, brands can connect with Fandom’s highly active community—especially its […]

June 26, 2025

LG Ad Solutions, Experian CTV ad partnership

LG Ad Solutions, a specialist in Connected TV (CTV) and cross-screen advertising, has announced a strategic partnership with Experian, a data and technology company, to bring audience targeting capabilities to advertisers worldwide. Through the integration of Experian’s ConsumerView data, a database offering detailed demographic, behavioural and lifestyle insights, brands will access enriched audience targeting and insights […]

June 2, 2025

Vevo, Experian partner to enhance audience targeting

Vevo, the music video network, has announced a partnership with Experian, the data and technology company, that it says will strengthen audience targeting capabilities across Vevo’s distribution in the UK, including YouTube and FAST services, such as Samsung TV Plus and Rakuten. Through the partnership, Vevo will utilise Experian’s Mosaic UK segments, allowing advertisers to […]

April 10, 2025By Nik Roseveare

Perion collaborates with Experian

Perion Network, a technology player in connecting advertisers to consumers across all major digital channels, has announced the integration of Experian’s identity graph into its proprietary solutions; a strategic enhancement to Perion’s cross-channel and cross-device targeting and attribution capabilities. This collaboration complements Perion’s existing advertising solutions, boosting its capabilities to deliver advanced digital advertising tools […]

December 18, 2024

Experian audiences now on FreeWheel

Experian has announced that Experian Audiences are now accessible on FreeWheel, a global technology platform for the TV advertising industry. This includes FreeWheel’s sell-and-buy-side programmatic advertising platforms, which provide premium inventory for digital and TV campaigns. With Experian Audiences available within FreeWheel, advertisers can access the data they need to create and activate targeted and […]

October 3, 2024