FreeWheel partners with Innity
May 22, 2025
FreeWheel, a Comcast Company and technology platform for the video advertising industry, has announced a strategic partnership with media company Innity to streamline media buying and boost audience addressability across CTV and premium digital video inventories. Innity’s clients – agencies and advertisers – will be able to connect with premium video sellers across Southeast Asia and Hong Kong through FreeWheel’s ad server technology and supply-side platform.
The FreeWheel Streaming Hub offers a single-entry point for advertisers to access video inventory seamlessly and effectively. The FreeWheel platform enables relevant and trusted connections between global buyers and sellers to maximise outcomes for advertisers and media owners.
Via the partnership, Innity will provide demand generation across seven key markets – Singapore, Vietnam, Thailand, Malaysia, Philippines, Indonesia, and Hong Kong – while also leveraging its local insights and publisher network to provide market expertise and campaign optimisation for brands across the region. Established in 1999, Innity boasts a strong foothold in Southeast Asia working with over 5,500 media owners, including major newspaper portals and sites across a variety of content interests such as technology, lifestyle, automotive, business, and entertainment. The duo will also aid advertisers to reach key audience segments across high-impact verticals such as automotive, finance, FMCG, and lifestyle.
“This strategic partnership with Innity aligns with our global vision to deliver simplified and unified advertising experiences for advertisers and addresses some of the industry’s key needs: removing unnecessary friction in media buying, improving addressability, and driving greater return for marketers,” said Alvin Tan, Commercial Director, APAC at FreeWheel.
“This collaboration comes at a crucial time as advertisers seek to capitalise on the rapid growth of CTV and streaming in the region, through the right balance of quality inventory and campaign efficiency,” added Fabian Looa, COO and Co-Founder at Innity. “We’re excited to partner with FreeWheel to offer brands a smarter, more scalable way to connect with audiences. This partnership also aligns with our broader vision to expand our video and CTV offerings and help our partners thrive in a streaming-first future.”
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