FreeWheel, a technology platform for the television advertising ecosystem, has launched Video Content Report, an insight tool available only in FreeWheel Buyer Cloud (formerly Beeswax) that helps close one of CTV buying’s biggest transparency gaps: understanding which premium series advertisers’ campaigns actually appeared across publishers. Fueled by direct connection to FreeWheel Streaming Hub (FreeWheel’s ad […]
Channel 4 has announced a series of deals that see its VoD-ad-inventory become available across five new buying platforms. New partnerships with Amazon Ads, FreeWheel, Hawk (an Azerion company), PubMatic and Yahoo DSP will bring the Channel 4 inventory to media advertising buyers globally. The tech partnerships will provide brands with flexibility and increased access […]
FreeWheel, a Comcast company and technology platform for the streaming advertising ecosystem, and FranceTV Publicité, the advertising sales house of France Télévisions, the French public broadcaster, have announced the extension of their longstanding partnership. As part of the collaboration, FreeWheel will enable the French streaming platform to bolster its digital strategy through enhanced monetisation solutions while […]
FreeWheel, a Comcast company and technology platform for the streaming advertising ecosystem, and Outernet, the cultural attraction in London, have announced a partnership to deliver CTV out-of-home advertising campaigns across Outernet’s screens and physical spaces. This collaboration will provide brands with new ways to reach audiences at Outernet through a unique and engaging environment. Outernet […]
FreeWheel, the technology platform for the streaming advertising ecosystem, has announced the launch of Partner Portal, a centralised hub that enables partners to create, test and scale solutions for premium publishers. Partner Portal seeks to accelerate innovation by facilitating the creation of specialised, publisher‑specific applications on top of FreeWheel’s operating system, spanning areas such as […]
Stagwell, the AI marketing specialist, has announced a unified technology infrastructure powered by FreeWheel, the technology platform for the streaming advertising ecosystem, to give advertisers direct access to the core infrastructure of premium video and connected TV. The integration enables faster activation, greater transparency, and access to high‑value inventory at scale. FreeWheel’s Curation Hub and […]
FreeWheel, the technology platform for the streaming advertising ecosystem, has announced the launch of Context Engine, a new AI-driven feature within FreeWheel’s Streaming Hub that helps advertisers align ads to relevant premium video content with greater ease, precision, and scale. At the same time, publishers can unlock incremental value from programming based on more granular attributes […]
The FreeWheel Video Marketplace Report (VMR) highlights the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video content. The latest edition of the VMR explores video advertising trends for H2 2025 and includes findings that build on the insights revealed in the previous VMR (H1 2025) in both the US […]
Locality, the local TV advertising platform connecting brands to local audiences across broadcast and streaming, has announced the appointment of Kouros Esfahany as chief technology officer. Esfahany joins Locality as the company advances its unified platform across the local TV ecosystem and centralizes its data strategy following its introduction of Audience Engine, Locality’s proprietary data […]
FreeWheel, the technology platform for the streaming advertising ecosystem, has announced the launch of its new AI agent infrastructure, powered by FreeWheel’s Model Context Protocol (MCP) Server and a suite of Intelligence tools. These innovations embed AI directly into the core of premium video transactions, enabling buyers and sellers to automate workflows, optimise performance in real time, and operate with greater […]