Research: CTV beats linear at driving consumer behaviour
August 25, 2020
Findings from video advertising platform Unruly suggest that Connected TV (CTV) advertising performs better than linear TV across key indicators.
The company’s research investigates consumer attitudes
This content is restricted to site members. If you are an existing user, please login. New users may register below.
Other posts by :
- SES warns of risks for airlines adopting Starlink
- Starlink facing backlash in South Africa
- China wants 200,000 satellites
- Bank raises view on AST to $100
- Frost & Sullivan cites Hughes as #1
- Verizon cutting prices
- ScotiaBank confuses market over AST SpaceMobile
- EchoStar gains bank support
- SpaceX complains to FCC over AST SpaceMobile