Media Press, a specialist in sourcing multilingual TV and radio data, has expanded its metadata offering with the addition of Prime Video’s new linear Prime channel. Launching on April 17th, this channel will be available to Prime members in Germany and Austria, offering a curated selection of Prime Video original series, sports and other content. […]
Data drawn from Kantar Media’s annual international TGI Global Quick View report, covering 37 countries and more than 80,000 respondents (from 2021 to 2025), reveals that the proportion of adults globally who say that nearly all of their TV/video watching is through TV channels has fallen from 12 per cent in 2021 to 7 per […]
LG Ad Solutions, a specialist in connected TV and cross-screen advertising, has announced findings from a study titled The Efficiency Curve. Conducted in partnership with iSpot, a cross-platform TV measurement company, the study demonstrates how optimising media investments across linear TV and Connected TV (CTV) can minimise waste and drive superior campaign outcomes, including improved […]
Operative has announced that its cloud-based intelligent media management platform AOS is fully enabled to support Linear Streaming – the new media model that brings linear workflows to digital delivery channels. AOS helps companies unify and activate their data, optimise sales and transform operations to improve the sell-through and value of inventory across all platforms. […]
Go Addressable, a trade organisation dedicated to furthering the growth of addressable TV, has published research that highlights the value of addressable TV advertising, or the ability to serve targeted ads to specific households or users based on deterministic identifiers, amid signal loss and evolving viewership habits. Advertisers today can at times face difficulties reaching […]
Two-thirds of European video distributors expect to generate a key part of their Total TV (linear and digital) ad revenue from linear investments, according to a study from Telecommunications, Media, and Technology strategy firm Altman Solon. Altman Solon analysed the Total TV advertising ecosystem in several of Europe’s largest markets, including the UK, Germany and […]
Amuse Animation, a pioneering digital-first animation studio, has sold a slew of its animation series to TV Azteca and Guest Choice for Latin America, RTVC in the Canaries, and MBC for the Middle East and North Africa. The deals signal Amuse’s definitive move into distributing content starring the studio’s animated preschool heroes to mainstream broadcast […]
Broadcast regulator Ofcom is seeking evidence on how the TV distribution landscape could develop over the next decade and beyond. Ofcom notes that large numbers of people still rely on traditional, scheduled broadcast TV – the so—called ‘linear’ TV – particularly for its ability to inform us about what is happening in the world and […]
LG Ad Solutions, in partnership with CTV measurement specialist TVision, have released the findings of a study that reveals CTV content has a 13 per cent higher attention index and a 74 per cent higher co-viewing incidence than linear TV content. LG Ad Solutions partnered with TVision to use a combination of their camera Sensor, […]
RTL AdAlliance, the international total media sales house of RTL, and global advertising technology leader The Trade Desk are joining forces to expand the programmatic buying infrastructure for linear TV advertising across Europe. In a first step towards integrated programmatic TV buying, the partners enable the programmatic buying of addressable TV spot replacements and in-programme […]