Research from Ampere Analysis has revealed that one in seven online video households worldwide are ‘borrowing’ an account. Ampere defines an account borrower as anyone who says they are using a login for a subscription online video platform from someone outside of their household to access a service.

Borrowed services might include mainstream TV and

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Tags: Amazon Prime Video, Ampere Analysis, Hulu, Minal Modha, NBA, netflix, NFL, NOW TV