The Minnesota Timberwolves have announced a US local media rights agreement with DAZN, naming the sports streaming platform as the NBA franchise’s new exclusive home for Timberwolves basketball across its local broadcast territory. Through a team-branded subscription service launching this summer, fans can stream Timberwolves games plus access broader team content. With DAZN, fans can […]
Streaming usage appeared to begin its summer ascent in May 2026 as US audiences’ time spent streaming increased to 48.6 per cent of total TV watch-time (+1.0 pt.), according to Nielsen’s latest The Gauge and Media Distributor Gauge reports. Additionally, overall TV usage exhibited a notably smaller monthly decrease compared to previous April-to-May transitions, declining […]
DAZN, the sports streaming platform, has announced a deal that will make it the exclusive direct-to-consumer streaming home of MSG Networks and YES Network during the 2026-2027 NBA and NHL seasons. Subscribers within the networks’ respective regional coverage territories will have access to live Yankees, Knicks, Nets, Rangers, Devils, Islanders and Sabres games, as well […]
According to S&P Global Market Intelligence, approximately three-quarters of the US watch live sports, with American football dominating viewership at 53 per cent. The analysis reveals that casual sports fans, who watch less than five hours weekly, comprise 44 per cent of NFL viewers and represent a significantly older demographic, with half being adults over […]
As the inaugural NBA on Prime season came to a close with the New York Knicks breaking a 53-year drought to win their third NBA Championship on June 14th, Prime Video confirmed its coverage outside of the US was up 28 per cent year-on-year across the first season, with significant viewership increases throughout Europe, Asia […]
As the New York Knicks won their first NBA Championship in over 50 years on June 14th, content on social media has been at an all-time high. NBA Finals MVP Jalen Brunson has also been seeing a large uptick in popularity, as ads featuring him have been successful far above the norm. Data from Tubular […]
Nielsen’s Spring 2026 Tops of Sports report shows double-digit growth in viewership across basketball (+27 per cent), hockey (+25 per cent), auto racing (+44 per cent), and golf (+12 per cent), fueled by new streaming and broadcast options, the popularity of global stars, and changing ways that fans follow their favourite teams. Key insights include: […]
Prime Video’s exclusive live coverage of the 2026 NBA Finals between the New York Knicks and the San Antonio Spurs tips off on June 4th at 1:30am in the UK and Ireland. Prime Video has revealed the on-air broadcast team who will deliver studio analysis and play-by-play game coverage of the series, which concludes Prime […]
Utopai Studios has announced that Basketball Hall of Famer and entrepreneur Carmelo Anthony, through his production company Creative 7, has become a strategic partner in the company and will work with Utopai Studios to expand its work with professional athletes, with a focus on developing original sports and entertainment intellectual property using PAI, Utopai Studios’ […]
Prime Video has confirmed its schedule for the 2026 WNBA season, featuring 30 exclusive regular-season games, the Commissioner’s Cup Championship, and exclusive postseason coverage. Prime’s coverage of the WNBA’s 30th season begins on May 15th when the Minnesota Lynx meet 2025 WNBA Rookie of the Year Paige Bueckers (pictured), #1 Draft Pick Azzi Fudd and […]