Spending on US sports rights has surged 122 per cent over the past decade according to insight from Ampere Analysis. Over the same period, total TV industry revenues increased by just 24 per cent, meaning investment in rights has grown five times faster than the broader market. Sports rights now account for 14 per cent […]
Prime Video has announced 67 of the regular-season games for the inaugural season of the NBA on Prime as the NBA unveiled the full 2025-26 regular-season schedule. NBA on Prime tips off with a doubleheader on October 25th at 00:30 BST when the New York Knicks host the Boston Celtics followed by the Minnesota Timberwolves […]
The National Basketball Association (NBA) has announced that the Memphis Grizzlies and the Orlando Magic will play regular-season games in Berlin on January 15th 2026, and in London on January 18th 2026. The league also announced that it will play regular-season games in Manchester and Paris in 2027 and in Berlin and Paris in 2028. […]
PubMatic, the independent technology company delivering digital advertising’s supply chain of the future, has launched an AI-powered Live Sports Marketplace that enables advertisers to target specific game moments across streaming platforms in real-time. This proprietary technology analyses live game data, offering granular event-level curation and real-time access to live sports ad inventory. The Live Sports […]
NBCUniversal has announced the close of its 2025-26 Upfront negotiation cycle, which generated the highest ad sales volume ever for its slate of programming. Fuelled by its sports and live events, the addition of the NBA, growth in streaming platform Peacock, and advancements in technology, NBCUniversal has reported record sales commitments overall and delivered its […]
Deltatre, a provider of streaming, digital, data, and graphics solutions for the sports, media, and entertainment industries, has entered into a definitive agreement to acquire Endeavor Streaming from Endeavor Group Holdings. In bringing together these digital and OTT providers, Deltatre is joining its product suite – D3 VOLT, FORGE, AXIS, and DIVA, which delivers multi-functional […]
Prime Video has revealed the official logo for its coverage of the NBA on Prime, which begins in October 2025 as part of a landmark 11-year global media rights agreement. This deal marks a significant expansion of Prime Video’s live sports offering, with NBA joining New Zealand Cricket in India at no additional cost to […]
ION will air a doubleheader of WNBA preseason games – representing the first-ever nationally televised preseason contests in league history – on May 2nd, that will launch another year of the WNBA Friday Night Spotlight on ION for Scripps Sports. Both games will feature star players returning to their college home courts. In the opening […]
The National Basketball Association (NBA) and the International Basketball Federation (FIBA) have announced their joint exploration of a new professional men’s basketball league in Europe that would bring the sport to more European fans and accelerate the game’s growth across the continent. The NBA and FIBA will continue discussions that began more than a year […]
A consumer study from Parks Associates titled Streaming Sports: The Fan Experience offers an analysis of how US households are consuming sports content, detailing subscription trends, churn drivers, and interest in various service tiers and interactive experiences. The research of 8,000 US internet households shows ESPN+ is the clear leader in sports-specific streaming services, with […]