Brightcove has announced the launch of Prism, a complete redesign of its platform interface, which it has described as the “most visible evolution of Brightcove’s product experience in years”.

Brightcove powers more than 38 million viewer experiences every day across more than 230 countries for some of the world’s leading broadcasters, sports organisations, digital publishers and global enterprises. With Prism, Brightcove says it brings the platform experience to the same standard as its video technology operating behind the scenes, delivering greater clarity, consistency and usability across the entire video platform.

Prism was developed following a full audit of the platform interface and co-created in close collaboration with more than 100 Brightcove customers, ensuring the redesign reflects real-world operational needs.

While Prism introduces a modern visual language, the redesign preserves the tools and workflows customers rely on. The outcome is a more intuitive and more consistent experience across the entire platform.

Key benefits include:

• Faster daily workflows, with routine tasks requiring fewer steps
• More intuitive navigation, with features located where users naturally expect them
• Beginner-friendly experiences, enabling new team members to become productive more quickly
• A unified platform experience, with consistent interaction patterns across every module

Together, these improvements seek to reduce operational friction and help teams focus on delivering high-quality video experiences at scale.

“Brightcove customers run complex and demanding video operations,” explained Facundo Alvarez Morales, Product Lead at Brightcove. “With Prism, we set out to raise the bar on the platform experience itself, working alongside our customers to make it faster, clearer and more intuitive, while preserving the workflows they trust. This launch marks a major step forward for the Brightcove platform.”

The launch of Prism builds on a period of accelerated innovation at Brightcove. Over the past 12 months, the company has delivered more than 20 major platform enhancements, including Live 4K streaming, SSAI with DRM, vertical video support, animated thumbnails and a new AI Suite.

Since Brightcove’s acquisition by Bending Spoons in February 2025, the pace of product delivery has notably increased, driven by tighter customer feedback loops and growing investment in AI-powered innovation. Additional enhancements, including live captions, contextual advertising and further platform improvements, are already in development, with more planned throughout 2026.

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Tags: AI, Brightcove