The Minnesota Vikings has renewed its partnership with sports marketing agency, IMG, to manage the NFL team’s international marketing output in the UK, Canada and Germany for the 2025 NFL season. The agreement extends the organisations’ relationship for an eighth season. Under the renewed partnership, IMG will continue to deliver Out of Home (OOH) campaigns, […]
Fox CEO Lachlan Murdoch has announced that the company’s upcoming streaming service will be called Fox One. Speaking during the company’s Q3 earnings call, Murdoch also revealed that the service will launch ahead of the 2025/26 NFL season. The new streaming service will house all of Fox’s content across news, sports and entertainment. “Fox One […]
Netflix was once the undisputed king of streaming, but in recent years, it has faced stiff competition from rivals like Prime Video and HBO Max. The legendary trailblazer continues to stay one step ahead of the competition, though, thanks to its willingness to adapt and innovate. One of the latest major shifts in Netflix’s model […]
As audiences are becoming more comfortable watching sports on streaming platforms, programmers are enthusiastic about using AI to streamline content creation and distribution, reports Hub Research. However, when it comes to live games, sports fans are protective of their viewing experience. Plenty of ideas have looked promising on paper – the FoxTrax hockey puck, ESPN’s […]
DirecTV In Flight, a specialist in delivering live television to commercial and private aviation, is expanding access to entertainment by securing international programming rights to deliver channels on flights departing from and returning to the US. This will enhance in-flight entertainment with a curated lineup of live TV content, including sports, news and entertainment, available […]
LTN and Lumen Technologies have announcd a partnership delivering a combination of live event production and transmission services for world-leading media companies. With over 50 years of shared experience, Lumen Vyvx Broadcast Solutions’ extensive reach and low-latency connectivity combined with LTN’s advanced content enrichment and master control services offers an end to end, fully managed […]
A consumer study from Parks Associates titled Streaming Sports: The Fan Experience offers an analysis of how US households are consuming sports content, detailing subscription trends, churn drivers, and interest in various service tiers and interactive experiences. The research of 8,000 US internet households shows ESPN+ is the clear leader in sports-specific streaming services, with […]
DAZN, the sports streaming platform and global home of NFL Game Pass, has reported another successful year in partnership with the NFL. The 2024-25 season saw the number of paid NFL Game Pass subscribers grow by 23 per cent year-on-year and free users by 47 per cent year-on-year by Super Bowl LIX. NFL Game Pass […]
Creative technology agency, Solarflare Studio, has created a series of immersive VR experiences that capture the experience of live events and exclusivity of VIP hospitality packages. Accessible through Meta Quest 3 headsets, VR users are able to stand shoulder to shoulder with the Welsh rugby squad as they sing the national anthem on the pitch. […]
Kantar, the marketing data and analytics company, reveals a growing consumer preference for ad-supported streaming, robust momentum for Apple TV+, increasing investment in sports content and Netflix’s continued strength in delivering engaging entertainment in its Q4 Entertainment on Demand (EoD) data on the global streaming market. The study, from Kantar’s Worldpanel division, uncovered the following […]