Fresh Base appoints Senior Producer Jones from Two Circles
July 20, 2026
Fresh Base – the specialist sport and lifestyle full service production studio – has announced the appointment of Producer and Director Eddie Jones as its new Senior Producer.
Jones joins the London-based agency to help steer its creative output and bolster production capabilities as the business rapidly scales its global footprint. He brings over 13 years of elite industry experience, having delivered premium content for many of the world’s most recognisable sports properties, including UEFA, FIFA, the Premier League, Wimbledon, the Olympic and Paralympic Games, F1, and MotoGP.
His highly acclaimed portfolio spans major campaigns, such as his work as Director on the award-winning Book of Bale for EA FC and leading Wimbledon’s partner content delivery across 12 major sponsors.
Over his career at major production hubs like IMG, HBS and most recently global sports marketing agency, Two Circles, Jones has directed and produced high-performing, audience-first campaigns for global rights holders, broadcasters, and commercial partners.
As Fresh Base continues to expand its operations, growing partnerships with major brands and rightsholders like the NFL and The Premier League – Jones will play a critical role in managing complex, multi-disciplinary productions.
Gaurav Kumar, Founder of Fresh Base, commented: “Bringing Eddie on board is a massive milestone for Fresh Base as we scale our business to meet growing client demand. He combines top-level creative instincts with deep production expertise, proven leadership and a brilliant understanding of how to make content work for brands, rights holders and fans. As we continue to grow and expand our capabilities, Eddie – with his ability to produce, direct and create – will ensure we remain agile, bold, and capable of bringing the most daring ideas to life for our clients.”
Jones added: “I’ve spent the last decade finding and telling the human stories that live around sports, and have admired Fresh Base’s work, as specialists in the sector, from afar. The chance to join one of the most high-regarding independent production agencies – one with genuine personality and ambition – is an opportunity I just couldn’t let pass me by.”
Jones’ appointment reflects Fresh Base’s wider growth ambition as the company builds its profile among brands, rights holders, agencies and talent, while continuing to deliver bold, high-quality sports and lifestyle storytelling.
Founded in 2018, Fresh Base works with the best contemporary talent to deliver on any project – from concept and design, through to production and edit. The agency has been trusted to deliver content and creative services by the likes of Adidas, PUMA, New Balance, Liverpool FC, Manchester City FC, the NFL, The Premier League and EA Sports.
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