The search landscape is evolving beyond traditional search engines to social and video platforms, and is outpacing AI search. According to WARC Media, search advertising now accounts for nearly a quarter (22 per cent) of all media budgets, and forecasts global search advertising spend to reach $248.6 billion this year, rising to $265.5 billion in […]
MovieVerse Studios, the mainstream content arm of IN10 Media Network, has partnered with Beacon Media to launch a global content alliance focused on amplifying stories from the Global South. This collaboration aims to create a borderless content ecosystem spanning Hollywood, India, the Middle East, Africa and Latin America. Aditya Pittie, Managing Director, IN10 Media Network, […]
Channel 4 has announced four unscripted formats for its new digital channel dedicated to comedy, A Comedy Thing by Channel 4. The new formats have been developed by Strong Watch Studios, who will manage the channel and have been commissioned to produce the first wave of episodes for the channel and additional social content. Each […]
Research from full-funnel programmatic partner Tangoo reveals that social media and streaming TV are the most effective advertising channels for driving brand awareness, with 52 per cent and 47 per cent of UK consumers recalling ads on these, respectively. Tangoo’s Awareness to Conversion: Mapping the Power of Programmatic Channels in the UK study also found […]
According to the Global Streaming Study 2025 from consultancy firm Simon-Kucher, 42 per cent of users believe they are spending too much on streaming platforms. The study, based on data from over 12,000 users across 11 countries, reveals that 88 per cent are consuming the same or more streaming content compared to 2024 – a […]
Attributing the success to its “fandom-first strategy”, BBC Studios reports that is has outpaced every UK broadcaster and most global streamers in YouTube watch time and TikTok engagement, according to new data. The numbers reveal a strong transformation since launching its advertising proposition in 2023: – Highest YouTube watch time across the UK competitor set, […]
Over 60 per cent of the global online population now watches ‘swiping’ short-form video content on platforms such as TikTok, YouTube Shorts and Instagram Reels every day, according to research from Ampere Analysis. Given the power of social media algorithms in predicting what content viewers will want to watch before they do, Ampere expects this […]
Social video continues to expand rapidly across the Nordic region, reports Mediavision. This spring, more than seven million people aged 15-74 consumed social video on an average day – an approximate 30 per cent rise compared to spring 2024. Facebook and Instagram maintain the highest daily reach in the Nordics, closely followed by TikTok, all […]
IBC2025 is poised to lead the global conversation on media and entertainment (M&E) innovation when it brings the industry’s creative, technology, and business communities to the RAI Amsterdam on 12-15 September. Industry players from 170 countries will converge on this year’s show to connect, collaborate and unlock business opportunities – with a sharpened focus on […]
Channel 4 has reported that its social-first Food & Drink channel, branded Served, has amassed almost 4.8 million views since debuting on TikTok, Instagram and YouTube Shorts in May. On the Served channel, creator chefs celebrate the diversity of UK food culture, offering quick, easy-to-achieve meals. One of the channel’s chefs, Verna Gao – who has […]