YouTube is now the dominant hub of family attention in the US. According to the eighth installment of the Precise Advertiser Report: Kids (PARK) from Precise TV, the contextual video ad tech platform driving business outcomes for brands, 78 per cent of Gen Alpha children aged 2 to 12 use YouTube, eclipsing VoD services (72 per […]
A study from WARC, specialists in marketing effectiveness, has found that global advertising spend is now on course to grow 7.4 per cent this year to $1.17 trillion (€1.45tn), a marked upgrade of 1.2 percentage points (pp) from WARC’s June forecast due to a strong second quarter performance. A further rise of 8.1 per cent […]
September 30th is the deadline for the world’s biggest social media platforms – including Facebook, Instagram, Roblox, TikTok and YouTube – to prove to Ofcom they are walking the walk on children’s online safety. As part of the UK media regulator’s rollout of the Online Safety Act, the platforms most popular with kids will need […]
In her keynote address at the Zurich Film Festival, Particle6 founder and CEO Eline van der Velden will announce the launch of her latest venture, Xicoia, the world’s first AI talent studio – designed to create, manage and monetise a new generation of hyperreal digital stars. Sitting alongside AI production company Particle6, Xicoia will be […]
Three of consumers’ top five preferred ad platforms are Amazon brands, according to Kantar, the data and analytics company. The findings come from Media Reactions 2025, Kantar’s annual global study of the media landscape based on interviews with 21,000+ consumers and around 1,000 senior marketers. Media Reactions ranks ad platforms based on consumers’ and marketers’ […]
TikTok and La Liga, the Spanish football league, have announced the renewal of their partnership agreement, maintaining the platform’s role as a priority partner for innovation in digital content for the competition. The renewal of the agreement will see La Liga continue to offer exclusive content designed specifically for TikTok’s ecosystem – including key moments […]
IBC 2025 brought the world’s media, entertainment and technology community together in Amsterdam in a period of rapid transformation for the industry, uniting global players, disruptors and innovators. With 43,858 visitors, IBC’s show floor, stages and conference featured over 1,300 exhibitors and over 600 speakers showcasing new technologies, debating industry transformation, and building the relationships that will […]
Little Dot Studios (an All3Media company), has appointed Erik Jordan as its new VP, Content Strategy, US. Based in Los Angeles and reporting to Ben Arnold, SVP, Commercial Operations, Jordan will lead and scale the Little Dot Studios US Content Strategy team. In this senior role, he will drive the creative vision for the agency […]
OneGate Media has announced the launch of its new Digital Commissioning Initiative ‘Content Call’. The programme is open to production companies and content owners of all genres who want to maximise reach and monetise their content through YouTube distribution. Selected projects will be commissioned for OneGate Media’s fast-growing digital channels and benefit from a tailored […]
Despite economic pressures, lifestyle spending remains a core part of UK consumer behaviour. While nearly a quarter of adults find it difficult to get by financially, emerging data suggests that Brits still want to spend money to fuel their lifestyle. A study by Aqua reveals that 80 per cent of Brits agree that their lifestyle […]