Samsung Ads has announced an expansion of its connected TV (CTV) advertising ecosystem, with the integration of Samsung mobile smartphone usage data to enhance targeting, insights and reporting. Advertisers in the UK, France, Italy, Spain and Germany can now benefit from a larger deterministic dataset that encompasses a broader spectrum of devices and consumer touchpoints […]

The Middle East smartphone market (excluding Turkey) started 2025 on a subdued trajectory. According to Canalys (now part of Omdia), smartphone shipments in the Middle East fell 4 per cent year-on-year to 11.7 million units in Q1 2025. After a strong rebound in 2024, the market is cooling amid softened retail demand and cautious consumption […]

Canalys’s (now part of Omdia) latest research reveals that Southeast Asia’s smartphone market declined by 3 per cent to 22.8 million shipments in Q1 2025, marking its first contraction after five consecutive quarters of annual growth. Samsung reclaimed the top position with a 19 per cent market share, shipping 4.3 million units. Xiaomi was the […]

Flamy has raised $14 million (€12.6m) in Series A funding to scale its AI Infra – which helps marketers to turn any touchpoint into an interactive, app-less digital and 3D experience. The round was led by RTP Global, with participation from Dovetail and other existing investors, bringing Flam’s total funding to $22 million. To date, […]

At IAB NewFronts 2025, Samsung Ads, the advertising division of Samsung Electronics, called on brands to go beyond the status quo and unlock the full performance potential of connected TV (CTV). Kicking off the suite of announcements at NewFronts was the debut of STN, the Samsung Television Network, the broad-FAST channel exclusively on Samsung TV […]

Samsung TV Plus is partnering with SM Entertainment to bring some of K-Pop’s biggest performances to the big screen in celebration of its 30th anniversary. As part of the deal, Samsung TV Plus will debut a new, dedicated SMTOWN channel for K-Pop fans. The partnership will kick off its first live event from the Los […]

Samsung Ads has published new analysis of Smart TV users, revealing how the growing fragmentation of TV is shaping the new reality for TV advertisers. Behind the Screens: TV Phone Home takes app usage insights from the largest deterministic data set in Europe, combining nearly 70 million Samsung TV devices across EU5 with 20 million […]

According to Canalys (now part of Omdia) research, in Q1 2025, the global smartphone market recorded a slight growth of 0.2 per cent, with shipments reaching 296.9 million units. As the peak replacement cycle came to an end and vendors prioritised healthier inventory levels, global smartphone market growth slowed for the third consecutive quarter. Samsung […]

India’s smartphone market entered 2025 on a cautious note. According to Canalys (now part of Omdia), smartphone shipments in India fell 8 per cent year on year in Q1 2025, totaling 32.4 million units, mainly due to persistent demand weakness and elevated channel inventory from late 2024. This inventory overhang disrupted product launch cycles and […]

Hemisphere Media Group, a US media company targeting the US Hispanic and Latin American markets, has partnered with Samsung to bring the WAPA+ FAST channel to the US vua Samsung TV Plus – the free TV streaming service that comes pre-installed on all Samsung Smart TVs and Galaxy devices. “On Samsung TV Plus, WAPA+ gives […]