Rakuten TV Enterprise has announced the full line-up for its LIVE London, which brings together senior leaders from across the Connected TV (CTV) and streaming industry on June 9th at The Shard, London. The event will convene more than 100 executives and decision-makers from across the advertising, content and technology sectors, including advertisers, media agencies, platforms, broadcasters, production companies and studios.

Designed as a high-level forum for industry collaboration and insight-sharing, LIVE London will explore the trends, partnerships and technologies shaping the future of streaming and CTV in Europe. Attendees will hear from key industry players, gain strategic insights into the rapidly evolving market, and establish new relationships across the streaming ecosystem.

Speakers confirmed for LIVE London include senior executives from Sony Pictures Entertainment, Streaming Made Easy, IAB UK, Virgin Media O2, Barb, ID5, AudienceProject, Nexxen, Samsung TV Plus, MPG, Radial Entertainment and Rakuten TV.

The event programme will feature keynote sessions, panel discussions and networking opportunities focused on the future of advertising-led streaming, audience engagement, monetisation and measurement.

LIVE London sessions include:

Content Sessions

• HOLLYWOOD GOES FAST with Marion Ranchet (Streaming Made Easy), Ryan Donovan (Sony Pictures Entertainment) and Marcos Milanez (Rakuten TV Enterprise)

• FROM APP INTEGRATION TO REVENUE GROWTH: A Case Study of the Rakuten TV & Virgin Media O2 Partnership with David Bouchier (Virgin Media O2) and Sidharth Jayant (Rakuten TV Enterprise)

• UNDER THE HOOD: What Our Viewers Watch with Maria Chacon (Rakuten TV Enterprise)

• THE POWER OF PARTNERSHIPS: How Collaboration Drives Content Discovery and Monetisation with Marion Ranchet (Streaming Made Easy), Gus Grimaldi (Samsung TV Plus), Natalie Boot (MPG), James Meyer (Radial Entertainment) and Chris Edwards (Rakuten TV Enterprise)

Advertising Sessions

• THE TRUST EQUATION: Why Transparency is the Foundation of CTV Advertising with Sinead Coogan (IAB UK) and Dory Tse (Rakuten TV Enterprise)

• THE ATTENTION EXCHANGE: Connecting Advertisers and Audiences Across the Streaming Home with Sarah Kelleher (Rakuten TV Enterprise)
• THE GREAT MEASUREMENT DEBATE: Aligning Methodology with Modern Campaign Goals with Luca Vannini (Barb), Morwenna Beales (ID5), Martyn Bentley (Audience Project), Lisa Kalyuzhny (Nexxen) and Stuart Keith (Rakuten TV Enterprise)

The event will open with an address from Cédric Dufour, CEO and President of Rakuten TV, who will discuss the evolution of the European CTV market and the role of technological innovation in accelerating streaming growth.

In the context of a rapidly evolving audiovisual landscape – driven by the continued growth of streaming platforms and changing advertising models – Rakuten TV Enterprise launched LIVE as a dedicated forum for reflection, collaboration and innovation across the European CTV market.

Following its inaugural edition in Madrid earlier this year, LIVE London marks the second event in the new European series. Additional editions will take place in Munich and Milan later this year, creating a pan-European circuit focused on advancing dialogue, alignment and collaboration within the streaming and CTV industry.

Rakuten TV currently operates across 43 territories and continues to play a central role in the evolution of advertising-led streaming and Connected TV across Europe.

Cédric Dufour, CEO and President of Rakuten TV said: “LIVE was created to bring together the people shaping the future of streaming and Connected TV in Europe. As the market continues to evolve at pace, collaboration across content, advertising and technology has never been more important. With LIVE London, we are creating a space for meaningful conversations, new partnerships and shared industry insight that can help drive the next phase of growth for the CTV ecosystem. Following the success of our first edition in Madrid, we are excited to continue building this European platform with London and upcoming events in Munich and Milan.”

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Categories: Press Releases

Tags: London, rakuten, samsung, streaming, Virgin Media