FreeCast has announced the launch of a next-gen shoppable FAST channel, Test Drive Live, in the US. The channel will be launching on Roku and FreeCast’s own service, before coming to additional FAST channel platforms in the coming weeks. Through FreeCast, the channel will be immediately available on Amazon Fire TV, Google TV, Apple TV, […]
Roku, the TV streaming pioneer, has announced the availability of What to Watch on all existing and future Roku TV models in the UK, giving viewers an easy way to find the content they desire while easing the overwhelm of too many choices. What to Watch offers personalised recommendations based on viewers’ habits, their current […]
US homes now own an average of two smart TVs – dominated by LG and Samsung – but Roku and Fire TV continue to make headway in 2025. But how exactly are users leaning into new TV features and content on their ‘most-used’ TV set? Hub Entertainment Research has released its annual Evolution of the […]
The Roku Streaming Stick and Streaming Stick Plus are now available in the UK, featuring a new compact design and the latest Roku streaming technology. Roku describes the new streaming players as being “compact without compromise”. They offer instant access to popular streaming channels as well as customer-favourite features like What to Watch, which offers […]
Amazon Ads and Roku have announced a new integration that gives advertisers access to what they claim is the largest authenticated CTV footprint in the US, exclusively through Amazon DSP. The new collaboration delivers logged-in reach to an estimated 80 million Connected TV (CTV) households, representing more than 80 per cent of US CTV households […]
Roku and Dentsu have revealed findings from a study looking at how US consumers engage with shoppable TV. As streaming becomes the dominant mode of TV consumption, advertisers are reimagining what’s possible with shoppable TV and how to best engage with consumers. Key insights from the research show that consumers are increasingly open to shopping […]
Roku has announced that James Kelm will join the company as Vice President of Product, Advertising and Media. Kelm will be responsible for driving innovation in ad technology, enhancing audience targeting and measurement, and driving the evolution of streaming ad formats to maximise engagement and revenue. He will report to Mustafa Ozgen, President, Devices, Product […]
Last year, Snowflake launched the first phase of this partnership with Yahoo DSP, making Yahoo DSP available as an activation destination in Snowflake Data Clean Rooms. This enables advertisers to seamlessly onboard their data into Yahoo DSP and activate personalised, privacy-centric campaigns, leveraging Yahoo ConnectID – the privacy-safe, persistent identifier of Yahoo DSP. This integration […]
Everyone TV, the organisation behind UK free streaming platform Freely, has struck a deal with streaming company Roku. In another step forward for Freely’s expansion, the platform – backed by the BBC, ITV, Channel 4 and 5 – will now become available on the next generation of smart TVs powered by the Roku operating system. […]
Fremantle is partnering with Nacelle to represent their FAST channel – Comedy Dynamics. The partnership will see Fremantle providing key support to scale the Comedy Dynamics Channel. This includes expertise from Fremantle’s Global Sales teams and Channel Marketing, Programming, Data, Partnership and Ad Sales teams, which will provide the best practices for consumer engagement, marketing […]