Roku has announced that James Kelm will join the company as Vice President of Product, Advertising and Media. Kelm will be responsible for driving innovation in ad technology, enhancing audience targeting and measurement, and driving the evolution of streaming ad formats to maximise engagement and revenue. He will report to Mustafa Ozgen, President, Devices, Product […]
Last year, Snowflake launched the first phase of this partnership with Yahoo DSP, making Yahoo DSP available as an activation destination in Snowflake Data Clean Rooms. This enables advertisers to seamlessly onboard their data into Yahoo DSP and activate personalised, privacy-centric campaigns, leveraging Yahoo ConnectID – the privacy-safe, persistent identifier of Yahoo DSP. This integration […]
Everyone TV, the organisation behind UK free streaming platform Freely, has struck a deal with streaming company Roku. In another step forward for Freely’s expansion, the platform – backed by the BBC, ITV, Channel 4 and 5 – will now become available on the next generation of smart TVs powered by the Roku operating system. […]
Fremantle is partnering with Nacelle to represent their FAST channel – Comedy Dynamics. The partnership will see Fremantle providing key support to scale the Comedy Dynamics Channel. This includes expertise from Fremantle’s Global Sales teams and Channel Marketing, Programming, Data, Partnership and Ad Sales teams, which will provide the best practices for consumer engagement, marketing […]
Spanish Broadcasting System (SBS), the Hispanic-controlled US media and entertainment company, has announced that LaMusica, its top-ranked audiovisual entertainment app, will begin livestreaming as LaMusica TV on The Roku Channel. This summer, Roku’s Hispanic customers in the US and Mexico will gain access to LaMusica TV via The Roku Channel, the #2 app on the […]
Roku has partnered with MAGNA Media Trials to try and determine how advertisers can break through in a fragmented, choice-heavy streaming landscape. The findings in its study, titled TV Attention, Deconstructed, seek to challenge conventional thinking about TV and make a case for rebalancing how marketers approach their cross-platform media buys. Some key findings include: […]
Roku Originals and Love Productions have announced a deal that will enhance the Baking Show viewing experience on The Roku Channel for US viewers – with more of The Great American Baking Show plus new Roku Original specials, including a Halloween-themed celebrity special. Roku will also launch The Great British Baking Show: Juniors as a […]
Dooya Media Group, (DMG) Beauty World Search and Straight Up Studios have announced the official launch of Season 2 of The Fashion Hero, now streaming on Xumo Play, and available on The Roku Channel as of June 1st, with more outlets to come. The Fashion Hero is a groundbreaking international television series that challenges the […]
Pocket.watch, the kids and family creator media company, is expanding its premium creator portfolio with the addition of nine new kids and family entertainment partners. This growth brings pocket.watch’s total network reach to 1.29 billion subscribers, delivering an impressive 10.6 billion monthly views and over 902 billion lifetime views. New partners include Not Enough Nelsons, […]
Paramount Global Content Distribution is launching an all wrestling FAST channel, branded Wrestling Central, which will go live soon on The Roku Channel in the US and Canada. The new channel will feature new weekly matches from WOW – Women Of Wrestling and the National Wrestling Alliance (NWA) along with an extensive library of archive […]