Roku has announced a partnership with Adobe to help brands create more personalised and performant advertising, using Roku’s proprietary data and insights. The partnership will deliver a secure data collaboration environment through a new integration of the Roku Data Cloud and Adobe Real-Time Customer Data Platform (CDP) Collaboration, allowing advertisers and publishers to jointly discover, […]

Netflix may have won the streaming wars, but the TV Operating System (OS) battle remains, suggests a study from Hub Entertainment Research. Hub’s annual Connected Home report confirms the ever-expanding influence of connected TVs in home entertainment. Viewers, however, face distinct entertainment experiences depending on which brand of connected TV set they use. Findings from […]

Roku has partnered with actor, writer and producer, Alan Chikin Chow, to bring his popular YouTube series Alan’s Universe to The Roku Channel, marking the first time that the creator’s content will be available outside of YouTube. Alan’s Universe is a high school anthology series about love, friendships, and heart. The series follows Alan and […]

Roku has launched the National Women’s Soccer League (NWSL) Zone in the US – a new destination in the Roku Sports experience. The NWSL Zone will showcase live and upcoming games, programming and more from the premier professional women’s soccer league. This is Roku’s first women’s league-branded zone, arriving in time for the season which […]

Gracenote, the content data business unit of Nielsen, has released a report providing data and insights on the changing state of free ad-supported streaming television (FAST) for distribution platforms and advertisers seeking to monetise consumer engagement with FAST programming. The report delves into the number of active FAST channels in key markets, the amount of […]

Roku has announced that Lauren Benedict will join the company as Vice President of Global Advertising Sales and Partnerships. Benedict will be responsible for global revenue efforts across Roku Media to maximise Roku’s monetisation business. She will report to Jay Askinasi, Senior Vice President, Head of Global Media Revenue & Growth, and will be based […]

Roku and INCRMNTAL are partnering to provide marketers a clear view of CTV performance. By utilising INCRMNTAL’s advanced incrementality measurement with Roku Ads Manager, advertisers can unlock real-time insights into the revenue impact of their ad spend. Roku says it has partnered with INCRMNTAL to demonstrate the full influence of its self-service, CTV performance solution, […]

THEMA, a Canal+ company, has announced a new distribution deal with Roku to bring multiple international series to The Roku Channel in the US, the UK, Mexico and Canada. The deal includes eight drama series from Korea and Turkey that will be available in the US, most of them addressing the Hispanic community. The selected […]

Roku, the streaming specialist has reported its full year 2024 results. Total net revenue stood at $4.1 billion (€3.9bn), up 18 per cent year over year (YoY) and platform revenue was $3.5 billion, up 18 per cent YoY and up 15 per cent YoY excluding political ad spend. Gross profit was $1.8 billion, up 19 […]

Adweek, a resource of news, research and insights for the advertising, marketing and media community, has partnered with Roku  to launch ‘Best of Big Game Commercials’, a one-stop shop for US fans who want to dive into the ads from this year’s Super Bowl and the best ads from years past. Featuring short standalone videos, […]