Advanced Television

roku

Research: Roku, Samsung dominate CTV platforms in US

Parks Associates’ US household research from the Streaming Video Tracker shows the connected TV platform market remains concentrated among a small group of leading operating systems, with Roku OS (28 per cent) and Samsung’s Tizen OS (23 per cent) accounting for the largest share of usage in US broadband households. The firm’s data shows Amazon […]

April 23, 2026

Roku launches interactive game within screensaver

Roku streamers can play Roku City Dash, an original game that takes users inside Roku City, past iconic buildings and unexpected surprises from outer space. Streamers will be able to compete within their households for high scores in the retro-inspired experience, transforming Roku City into an interactive destination. “Our users have a deep passion for […]

April 21, 2026

The benefits of smart TV dongles over TV operating systems

When looking at purchasing a TV today, it’s not just the hardware specs we need to consider. Screen size, resolution, and colour gamut are still very important, but these elements tell you only a fraction about what user experience you’ll receive. Instead, it’s the TV’s firmware and operating system that often determine whether actually using […]

April 20, 2026

Roku surpasses 100m streaming households

Roku, the TV streaming specialist, has announced that it has surpassed 100 million streaming households worldwide. Homes around the globe watch TV using a Roku streaming player, a first-party Roku-made TV, or one of the many Roku TV models built by Roku’s global hardware partners. “Surpassing 100 million streaming households is a defining moment, not […]

April 16, 2026By Nik Roseveare

Research: Roku, Amazon TV OS gaining influence in US homes

Hub Entertainment Research’s annual Connected Home study looks at how devices across the home impact how Americans consume media and this year’s findings reveals strong interest in new AI-powered devices. Alongside big screen TV operating systems that centre the home, these AI-powered devices have the potential to more seamlessly help consumers solve problems and enhance […]

April 14, 2026

Roku launches Howdy in Mexico

Roku has announced the launch of its SVoD platform Howdy in Mexico – priced at $39 pesos (€1.90) per month. Howdy offers subscribers unlimited access to a growing library of the entertainment, featuring thousands of titles and hours of content from partners including Lionsgate, Sony and TV Azteca, alongside select Roku Original titles. April launches […]

April 9, 2026By Nik Roseveare

Roku launches Howdy mobile app in US

Roku has announced that Howdy, its SVoD service, has launched a mobile app in the US. The app is available immediately on the iOS App Store and Google Play, offering a seamless viewing experience with on-the-go access to Howdy’s library of content. “At a time when most things are getting more expensive, Howdy is designed to make premium, […]

April 1, 2026

WAPA+ expands to DISH, Sling, Freestream

Hemisphere Media Group, the US media company targeting the US Hispanic and Latin American markets, has announced that its FAST channel WAPA+ is now available on DISH TV and Sling TV, expanding the channel’s reach to audiences across the US. The channel is now available on Sling Freestream and will also be made available to DISH and […]

March 31, 2026

Roku launches 5 ITV Studios FAST channels in UK

Roku has announced the launch of five new FAST channels from ITV Studios, building on the introduction of more than 40 FAST channels to the platform in October 2025. The new additions bring iconic British content to audiences across the UK and are available to stream for free on all new and existing Roku devices. […]

March 24, 2026By Nik Roseveare

Roku named launch partner for Google’s Confidential Publisher Match solution

Roku has joined Google’s  newly launched deterministic identity solution as a launch partner. Google’s Confidential Publisher Match allows advertisers using Google’s Display & Video 360 demand-side platform to securely match their first-party data with publisher inventory. As a partner in the launch, Roku will provide Display & Video 360 advertisers with greater access to encrypted, […]

March 23, 2026