TCL Technology, Deloitte and Omega were the best performing sponsors at the Winter Olympics, recording the highest online engagement across the Games, according to findings compiled Quantcast. The adtech firm tracked UK engagement across the open internet, which includes news sites and blogs and from this it identified both the sponsors and sports that received […]
Data reveals that while in-game advertising during the Six Nations has delivered a considerable increase in online engagement for brands, the audience reaction hasn’t always been as positive. According to research from adtech firm Quantcast measuring engagement across the open internet, Samsung recorded a 13 per cent increase in engagement, while Virgin Atlantic saw an […]
Hellmann’s Meal Diamond campaign has emerged as the most impactful Super Bowl LX ad online, according to data compiled by Quantcast. The adtech firm tracked engagement across the open internet, which includes news sites and blogs. and – from this – identified the top five performing Super Bowl ad campaigns. Hellmann’s ad, starring Andy Samberg […]
The Red Roses qualifying for the Women’s Rugby World Cup final has driven significant online engagement. Data from Adtech firm Quantcast shows that online engagement levels have grown 40 per cent during the tournament so far, compared with the same length of time the month before. To put it into perspective, the Women’s Six Nations […]
Ahead of the new Premier League season kicking off, data has shown the league’s official partners experienced significant audience engagement growth through the 2024/25 season. The data, from adtech firm Quantcast, highlighted that Barclays topped the league of addressable audience growth throughout the season. The Premier League partners table highlights the growth of open internet […]
Online engagement data highlights the Glastonbury 2025 acts drawing the most audience interest, giving marketers a view on where to focus their campaigns. The data, from adtech firm Quantcast, reveals Olivia Rodrigo leads the way at 52.7 million interactions, just edging out Rod Stewart with 51.6 million. Charli XCX follows with 15.4 million, having doubled […]
WWE’s move to Netflix has significantly increased UK engagement with its two flagship shows – RAW and SmackDown – according to data from Quantcast. Insight from the adtech firm highlights that RAW has seen a 34 per cent increase in engagement across the open internet in Q1 2025 throughout the UK, compared to Q4 2024, […]
John Lewis has sleighed the competition with its Christmas advert this year. Data from adtech firm Quantcast shows The Gifting Hour helped increase John Lewis’ UK addressable audience by 32 per cent in November 2024, compared to the benchmark taken in September this year. Asda’s The Gnomes of Christmas advert came in a close second, […]
Quantcast, a programmatic advertising platform, is entering a new strategic partnership with smartclip, RTL Group’s adtech development unit and a leading provider of adtech solutions across Europe. Marketers working with Quantcast will have access to premium programmatic video supply across all screens and devices, including over-the-top (OTT) and connected television (CTV). This collaboration aims to […]
Quantcast, a specialist in applying artificial intelligence (AI) to programmatic advertising, has launched a self-serve platform designed to simplify advertising on the open internet for independent agencies and advertisers. This initiative empowers businesses of all sizes to tap into new audiences, offering tools and insights previously available only to the largest ad spenders. Quantcast’s new […]