WWE’s move to Netflix has significantly increased UK engagement with its two flagship shows – RAW and SmackDown – according to data from Quantcast. Insight from the adtech firm highlights that RAW has seen a 34 per cent increase in engagement across the open internet in Q1 2025 throughout the UK, compared to Q4 2024, […]
John Lewis has sleighed the competition with its Christmas advert this year. Data from adtech firm Quantcast shows The Gifting Hour helped increase John Lewis’ UK addressable audience by 32 per cent in November 2024, compared to the benchmark taken in September this year. Asda’s The Gnomes of Christmas advert came in a close second, […]
Quantcast, a programmatic advertising platform, is entering a new strategic partnership with smartclip, RTL Group’s adtech development unit and a leading provider of adtech solutions across Europe. Marketers working with Quantcast will have access to premium programmatic video supply across all screens and devices, including over-the-top (OTT) and connected television (CTV). This collaboration aims to […]
Quantcast, a specialist in applying artificial intelligence (AI) to programmatic advertising, has launched a self-serve platform designed to simplify advertising on the open internet for independent agencies and advertisers. This initiative empowers businesses of all sizes to tap into new audiences, offering tools and insights previously available only to the largest ad spenders. Quantcast’s new […]
Taylor Swift has caused a 203 per cent surge in the Super Bowl’s addressable audience in the UK. The data, from advertising technology firm Quantcast, shows the focus on Swift’s relationship with Kansas City Chiefs tight end, Travis Kelce, has clearly shaped the addressable audience. In the first week of February 2023, just 4.2 per […]
Both England and Wales successfully qualifying for the quarter finals of the Rugby World Cup has seen a significant spike in addressable audience size, according to data from adtech firm Quantcast. The data shows that 7.31 million devices have engaged with English rugby, closely followed by Welsh rugby content at 6.03 million – almost twice […]