Advanced Television

m6

France: World Cup brings record audiences to M6+

After the FIFA World Cup 2026 opening match between Mexico and South Africa on M6 attracted nearly 5 million viewers (28.5 per cent audience share) on June 11th, the French group’s streaming service, M6+, has been setting new records in recent days. Boosted by the World Cup tournament, the platform has established itself as a […]

June 19, 2026From Pascale Paoli-Lebailly in Paris

France: M6 buyout rumoured

French commercial broadcaster M6’s stock market price jumped by 11.85 per cent to €12.84 this week, as buyout rumours were rekindled by a story in daily Le Parisien. The group, majority owned by the German RTL Group, is said to have renewed talks with competitor TF1 for a potential merger. Although both groups had abandoned […]

June 9, 2026From Pascale Paoli-Lebailly in Paris

France: World Cup 2026 in UHD on M6 via Fransat

The M6 Group will broadcast FIFA World Cup 2026 tournament matches live and in Ultra High Definition (UHD) via Fransat, Eutelsat’s free-to-air DTH satellite platform for French DTT channels. Thanks to the the Eutelsat 5 West B satellite, viewers across mainland France will be able to watch the event in UHD without reception or bandwidth […]

June 5, 2026

RTL streaming business sees first profitable quarter

RTL Group has published its quarterly statement for the first three months of 2026. Group revenue was stable at €1.29 billion, as lower TV advertising revenue was compensated mainly by higher streaming revenue. Group revenue was up 2.5 per cent organically. RTL Group’s digital advertising revenue was up 14.6 per cent to €118 million, compensating […]

May 13, 2026

M6 Unlimited adopts smartclip’s smartx platform

smartclip, RTL Group’s adtech business, and M6 Unlimited, the advertising sales house for M6 Group, has announced that Groupe M6’s entire digital audio advertising inventory — including content from RTL, RTL2, and Fun Radio — is now available through smartx, smartclip’s ad serving and SSP technology platform. Through this partnership, smartclip enters the French digital […]

April 29, 2026

France: M6 expects strong World Cup viewership

Holding the exclusive free-to-air FIFA World Cup rights in France, M6 Group, which has posted a Q1 consolidated revenue of €297.7 million (€314.9 million at Q1 2025, down 5.5 per cent), is anticipating a strong audience and growing ad revenues for Q2. This could compensate for the decline over the Q1 2026, as M6 Group […]

April 28, 2026From Pascale Paoli-Lebailly in Paris

France: M6 plans €80m cost savings

In revealing its 2025 results, French broadcaster M6 Group has announced “a savings plan of €80 million by 2030”, owing to the downward prospects on the advertising market and the progress made possible by AI. This outlook represents a five-year reduction of “about 8 per cent of the costs” of the group, which posted a […]

February 18, 2026From Pascale Paoli-Lebailly in Paris

DMLS TV reveals How Old Is Your Brain? for M6

Media and entertainment powerhouse, Banijay Entertainment, today announces a brand-new primetime quiz show, How Old Is Your Brain? (Quel est l’âge de votre cerveau ?) for M6. Produced by DMLS TV, part of Banijay France, the educational and highly entertaining format will join the business’ ambitious London TV Screenings line-up. With 200 contestants in the […]

February 16, 2026

France: Linear TV dominates but on-demand gaining

On-demand content consumption is firmly established in the French TV market according to Médiamétrie’s latest study, 2025 TV/Video Year. In 2025, French viewers devoted 61 per cent of their daily video time to live television, while à la carte video, including AVoD, SVoD and online videos (including social networks) represented 39 per cent of their […]

January 22, 2026From Pascale Paoli-Lebailly in Paris

France: M6, TF1 partner with Amazon on targeted ads

Amazon Ads is partnering with the French broadcasters M6 and TF1 to pilot launch its Amazon Publisher Cloud (APC) adtech service in the country. It marks the first roll out of the service in Europe, which will gradually open up to other broadcasters. APC enables media companies to combine their own data with Amazon Ads […]

November 5, 2025