smartclip, RTL Group’s adtech business, and M6 Unlimited, the advertising sales house for M6 Group, has announced that Groupe M6’s entire digital audio advertising inventory — including content from RTL, RTL2, and Fun Radio — is now available through smartx, smartclip’s ad serving and SSP technology platform.

Through this partnership, smartclip enters the French digital audio monetisation market, offering advertisers and partners a high‑performance, innovative technology solution.

Hortense Thomine‑Desmazures, CEO of M6 Unlimited, said: “We are delighted with this successful launch, which reinforces our commitment to combining operational excellence, service quality, and innovation for the benefit of our clients and partners.”

Thomas Servatius, Co-CEO at smartclip, added: “This success highlights how closely we work with our partners to tailor our technology to the unique needs of local markets and our commitment to delivering high-quality solutions to the French ecosystem. Together with M6 Unlimited, we are taking an important step in expanding premium digital audio advertising opportunities in France.”

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Categories: Advertising, Articles

Tags: m6, RTL, Smartclip