smartclip, RTL Group’s adtech business, and M6 Unlimited, the advertising sales house for M6 Group, has announced that Groupe M6’s entire digital audio advertising inventory — including content from RTL, RTL2, and Fun Radio — is now available through smartx, smartclip’s ad serving and SSP technology platform. Through this partnership, smartclip enters the French digital […]
smartclip, RTL Group’s adtech business, has announced the release of its first portfolio of AI agents built on Sidekicks, the Group’s agentic AI platform. Fully integrated into smartx, smartclip’s proprietary SSP and adserver, these agents are now available for testing with existing smartclip clients, marking the next major milestone in the company’s rapid AI rollout. […]
Sidekicks and RTL Deutschland, part of RTL Group, have announced the launch of a dedicated AI infrastructure. Hosted by RTL Technology, a subsidiary of RTL Deutschland, the infrastructure is designed to support Sidekicks – the agentic AI platform developed by smartclip for the media industry. Sidekicks combines media intelligence with process automation, embedding AI agents […]
Adlook, the self-driving, AI-powered, outcomes-focused brand growth platform, has announced its integration with smartclip, RTL Group’s adtech business and a provider of adtech solutions across Europe. This cooperation enables advertisers and agencies partnering with Adlook to activate campaigns across smartclip’s Connected TV (CTV), Addressable TV (ATV), and digital video inventory in Europe. By combining Adlook’s […]
smartclip, RTL Group’s adtech business, has announced the launch of Sidekicks, a new agentic AI platform designed to address practical challenges in the media industry. Developed in collaboration with its subsidiary Realytics, the platform combines Realytics’ media intelligence with smartclip’s process and workflow automation — delivering intelligent, secure agentic AI solutions for cross-media operations. The […]
RTL Group has welcomed announcement by the Dutch competition authority ACM that it has approved the planned sale of RTL Nederland to DPG Media. The approval is subject to certain conditions by the buyer, which DPG Media offered. RTL Group and DPG Media will now finalise the transaction. RTL Group expects the transaction to close […]
smartclip, the adtech business of RTL Group, has integrated BEE, the deterministic TV measurement tool developed by its subsidiary Realytics, into smartx, smartclip’s proprietary Supply-Side Platform (SSP) and ad server. This marks the first deterministic TV measurement solution available within an SSP, providing unparalleled precision in cross-TV campaign measurement. Ad Alliance Deutschland is the first […]
Smartclip, RTL Group’s adtech business, and RTL Hungary have announced a strategic technology partnership aimed at enhancing RTL Hungary’s digital and linear advertising capabilities. As part of this collaboration, RTL Hungary has adopted smartx — smartclip’s holistic, full-stack ad-server and supply-side platform (SSP). This technology allows RTL Hungary to merge linear and digital TV, delivering […]
smartclip, RTL Group’s adtech business, and M6 Publicité, the advertising sales house of Groupe M6, have announced a strategic technology partnership. smartclip’s advanced adtech solutions will progressively be integrated into M6 Publicité’s adtech stack, supporting Groupe M6’s ambition to triple its streaming revenues to €200 million by 2028. Similar to the recently announced technology partnership […]
Virtual Minds, the adtech specialist of ProSiebenSat.1, and smartclip, the adtech development unit of RTL Deutschland, have taken a step forward in the #AdTechMadeInEurope initiative with a server-to-server integration of The Adex, Virtual Minds’ data management platform (DMP), with smartclip’s smartx ad server. This integration paves the way for broadcasters to leverage data for the […]