smartclip, the adtech business of RTL Group, has integrated BEE, the deterministic TV measurement tool developed by its subsidiary Realytics, into smartx, smartclip’s proprietary Supply-Side Platform (SSP) and ad server. This marks the first deterministic TV measurement solution available within an SSP, providing unparalleled precision in cross-TV campaign measurement. Ad Alliance Deutschland is the first […]
Smartclip, RTL Group’s adtech business, and RTL Hungary have announced a strategic technology partnership aimed at enhancing RTL Hungary’s digital and linear advertising capabilities. As part of this collaboration, RTL Hungary has adopted smartx — smartclip’s holistic, full-stack ad-server and supply-side platform (SSP). This technology allows RTL Hungary to merge linear and digital TV, delivering […]
smartclip, RTL Group’s adtech business, and M6 Publicité, the advertising sales house of Groupe M6, have announced a strategic technology partnership. smartclip’s advanced adtech solutions will progressively be integrated into M6 Publicité’s adtech stack, supporting Groupe M6’s ambition to triple its streaming revenues to €200 million by 2028. Similar to the recently announced technology partnership […]
Virtual Minds, the adtech specialist of ProSiebenSat.1, and smartclip, the adtech development unit of RTL Deutschland, have taken a step forward in the #AdTechMadeInEurope initiative with a server-to-server integration of The Adex, Virtual Minds’ data management platform (DMP), with smartclip’s smartx ad server. This integration paves the way for broadcasters to leverage data for the […]
smartclip, a provider of adtech solutions across Europe, has introduced two new feature updates to its multi-layered identity management solution, the smart ID Hub. With these enhancements, publishers and broadcasters gain increased flexibility to finetune frequency capping and seamlessly onboard data sets via multiple IDs. The smart ID Hub addresses the increasing challenges of signal […]
smartclip, RTL Group’s adtech development unit and a provider of adtech solutions across Europe, has expanded its integration capabilities, introducing SSP orchestration within smartx — its proprietary ad server and SSP. This innovation empowers media owners to streamline ad requests, manage inventory through a variety of third-party SSP partners, and optimise yield through a unified […]
Quantcast, a programmatic advertising platform, is entering a new strategic partnership with smartclip, RTL Group’s adtech development unit and a leading provider of adtech solutions across Europe. Marketers working with Quantcast will have access to premium programmatic video supply across all screens and devices, including over-the-top (OTT) and connected television (CTV). This collaboration aims to […]
ZDF, the German public-service broadcaster, is now using technology from smartclip for the digital measurement and audience analysis of its main channel, ZDF, as well as for the special interest channels ZDFneo and ZDFinfo. Smartclip is the adtech development unit of RTL Group. The completely anonymised measurement from smartclip enables ZDF to determine usage data, […]
smartclip, RTL Group’s adtech development unit and provider of adtech solutions across Europe, has announced a number of senior leadership changes. Gloria Eichler has been promoted to the newly created C-level position of Chief Product Officer (CPO). Additionally, three new Vice President (VP) roles have been created — Mirjam Naves takes the role of VP […]
RTL Group has reached an agreement on the sale of RTL Nederland to DPG Media, a multi-media company active in the Netherlands, Belgium and Denmark. Subject to regulatory approvals and the consultation process with the respective works councils, the all-cash transaction is expected to close around mid-2024. The total consideration on a debt- and cash-free […]