smartclip, the adtech platform of RTL Group, has added Clubbing TV, the lifestyle TV channel dedicated to clubbing, DJs and dance music culture, to its connected TV portfolio. Clubbing TV is available in over 60 countries with a global monthly reach of more than 100 million households. The partnership will be rolled out in Germany, […]
smartclip, Europe’s largest open adtech development unit for broadcasters and streaming services, and modern media company, Tastemade, partner to monetise hundreds of hours of premium programming in the categories of food, travel, and home & design across Europe. Tastemade’s premiere streaming network is distributed throughout Northern and Western Europe in more than 20 million television […]
smartclip, the European open adtech development unit for broadcasters and streaming services, has added the Connected TV channel of Dutch music TV provider XITE to its CTV line-up. The channel is available for free within TV+ offerings of leading TV devices and directly on the XITE TV app. The XITE channel is a blend of […]
Advertising sales house Ad Alliance Netherlands has announced to migrate to the video monetisation technology of smartclip, a European-grown adtech and media sales company, to power its video monetisation and support the growth of its online advertising business in the Netherlands. The migration marks the start of a broader strategic partnership between Ad Alliance Netherlands […]
RTL Group is selling its US ad-tech business SpotX to Los Angeles-based sell-side advertising platform Magnite. The transaction is subject to receipt of regulatory approvals and is expected to close in Q2. The purchase price consists of €468 million in cash and 14.0 million shares of Magnite stock. The agreement implies an enterprise value (100 […]