smartclip, RTL Group’s adtech development unit and provider of adtech solutions across Europe, and IP Österreich, a provider of cross-media advertising solutions in Austria, are expanding their partnership to jointly advance digital cross-platform advertising for the Austrian market. Advertising sales house IP Österreich has recently migrated to smartclip’s full adtech stack to empower its total […]
smartclip, RTL Group’s adtech development unit and a provider of adtech solutions, has unveiled a new brand identity and website. smartclip says the new look “reflects smartclip’s evolution into a company purely focused on developing advertising technology and emphasises its partner-driven approach to providing cutting-edge, privacy-first adtech solutions to European media owners”. Over the past […]
smartclip, the adtech development unit of RTL Group, has announced the launch of the programmatic linear TV ad break replacement — the technical implementation of programmatic buying for TV spots within the linear TV ad break. The new feature can replace the full ad break or single spots via Addressable TV, based on the European-wide […]
Samba TV, a global player in television technology and omniscreen advertising and analytics, has announced a strategic partnership with adtech platform Smartclip to enter the Spanish market for the first time. Samba TV says its expansion into Spain delivers another key pillar in its global growth strategy, following the expansion of its advanced TV footprint […]
RTL Group’s new international advertising vendor has announced its new company name: RTL AdAlliance. The combination of RTL AdConnect, G+J I|MS, and Smartclip’s sales and media businesses aim to establish one strong and unified powerhouse for the international media sales business leveraging the RTL brand. The new company will closely collaborate with RTL Groups’ tech […]
smartclip, the adtech company of RTL Deutschland, has announced the acquisition of adtech specialist Realytics. The combined adtech solutions will help to measure the impact of TV campaigns on websites. “Realytics systematically analyses the impact of TV advertising on advertiser websites and leverages these data points with state-of-the-art AI algorithms for better decisioning in traditional […]
Pan-European broadcaster RTL Group is to combine its fully-owned businesses RTL AdConnect, G+J iMS and the media division of Smartclip to create what it says will be an ‘international advertising sales champion’. The new unit will provide international advertisers simplified access to a portfolio of media brands across TV, digital video, radio/audio, online, mobile and […]
smartclip, the adtech platform of RTL Group, has introduced smart Audiences, the next generation targeting solution that addresses the growing demand for non-intrusive targeting practices. smart Audiences integrates two proven cornerstones of identity-safe advertising in a streamlined offering: socio-demographic online and offline data and contextual targeting capabilities. The new offering represents a viable alternative to […]
RTL Group has announced a partnership with Amobee to strengthen their ad-tech businesses in continental Europe. RTL Group and Amobee will establish a jointly owned sales and services company called TechAlliance, which will combine the ad-tech services of Amobee and Smartclip in Europe. The agreement is subject to regulatory approvals and expected to close in […]
smartclip, the ad tech unit of RTL Group, and rlaxx TV, the Europea AVoD service, have partnered to monetise the linear ad breaks within the rlaxx TV channel-offering across Europe. The cooperation will kick off in rlaxx TV’s core markets including UK and Germany while Spain will join the lineup within the next few months. […]