Advanced Television

ITVX

I’m A Celebrity draws record 2025 audience for ITV

I’m A Celebrity…Get Me Out Of Here! returned with a peak TV overnight audience of 7.6 million viewers on November 16th, averaging 6.8 million viewers across the 90 minute show. This marks ITV’s highest overnight audience of 2025 and the biggest entertainment launch on any channel this year. The show also achieved an 83 per cent share […]

November 18, 2025

ITVX hits 3bn streams in 2025

ITVX has surpassed 3 billion streams for the year to date. The figure was achieved more than three weeks earlier than in 2024, which ITV says is “testament to the accelerated growth of its streaming platform”. ITV added that its BVoD service has been the #1 commercial BVoD platform in the UK every single month […]

November 11, 2025

TiVo report: UK app viewing of broadcaster TV surpasses over-the-air

TiVo, a wholly owned subsidiary of entertainment technology company Xperi, has released its 2025 TiVo UK Video Trends Report, calling for established broadcasters to keep innovating to meet UK audience’s evolving digital habits. For the first time, the report reveals more than half (52.7 per cent) of broadcaster television content is being watched via apps […]

November 4, 2025

International Love Island series coming to ITVX

On the heels of Love Island UK Season 9, a trio of international Love Island formats will debut on ITVX over the coming months. UK audiences will have a first opportunity to catch up on Season 7 of Love Island USA when it debuts on ITV2 and ITVX later this year.  The show dominated headlines and […]

October 13, 2025

ITVX Premium now on Prime Video UK

ITVX Premium is now available in the UK as an add-on subscription via Prime Video for £5.99 per month. Customers who subscribe to ITVX Premium via add-on subscription will have access to ITVX’s current slate, including titles on ITV1, ITV2, ITV3, ITV4, and ITV Quiz, all directly available in one app. ITVX Premium offers access […]

October 9, 2025By Nik Roseveare

ITV names Auto Match launch brands; Sophus3 partnership

Automotive companies including Range Rover, Volkswagen, Audi, Suzuki and Polestar are among the first brands to use ITV’s new addressable advertising solution for car manufacturers – Auto Match. Auto Match, which was announced in March this year, is an advertising solution in partnership with Carwow, the UK’s largest online destination for car changing. Available through […]

October 9, 2025

Space Live FAST channel launching on ITVX

ITV Studios has partnered with British space media company Sen to launch Space Live, which will deliver continuous live 4K views of Earth from orbit. The channel will go live on ITVX on October 15th. Space Live will stream real-time footage captured from the International Space Station. Using Sen’s proprietary SpaceTV-1 camera system, mounted on […]

October 7, 2025By Nik Roseveare

ITV shooting Emmerdale / Coronation Street crossover

ITV has announced that a soecual soap crossover episode, in which the worlds of Coronation Street and Emmerdale come together for the first time, will be called Corriedale. Filming has begun on the special one off celebration of two of the nation’s most-watched soap operas, which will see the residents of Weatherfield join forces with […]

October 6, 2025

ITV launches anniversary pop-up FAST channel

ITVX is opening up a world of archive ITV footage for viewers to revel in to mark ITV’s 70th anniversary – including previously unseen versions of enduring entertainment shows, classic comedy, new archive content and hours of full-length ITV news coverage of historic news events. From now until the end of the year, viewers seeking […]

September 22, 2025

Total Kombat 2 live on ITVX

Total Kombat 2 will stream live from London’s The Indigo at The O2 on ITVX on September 13th. A full replay will be available on demand. Created with veteran television producers and world champion martial artists – including British UFC standout Michael ‘Venom’ Page – Total Kombat is a combat sports promotion shaped by the […]

September 10, 2025By Nik Roseveare