Advanced Television

gaming

Cloud gaming and the rise of on-demand play

As the digital entertainment landscape continues to evolve, one trend has been quietly but powerfully reshaping how we play: cloud gaming. Once dismissed as a distant dream due to bandwidth limitations and latency concerns, this technology has now arrived with force, redefining what “on-demand” really means in the world of video games. The Allure of […]

July 8, 2025

EE unveils Stream Mode setting

EE, the UK broadband provider, has unveiled Stream Mode – the latest innovation in its WiFi Enhancer service. Stream Mode intelligently prioritises a customer’s favourite streaming apps, helping them enjoy smooth streaming even when the entire household is online. Available exclusively on EE, Stream Mode is switchable setting within the EE app. It prioritises streaming […]

July 1, 2025

Evergent brings 94% AI churn prediction accuracy to gaming sector

Evergent, a specialist in customer lifecycle management and monetisation solutions for subscription-based businesses, has announced the successful results of an AI-driven deployment with a leading Japanese gaming company, achieving 94 per cent churn prediction accuracy. With potential churn impacting hundreds of thousands of active users each month for a single gaming title, these strong results […]

July 1, 2025

nanocosmos upgrades platform

nanocosmos, the Berlin-based specialist in real-time streaming, is announcing a major upgrade to its award-winning platform for interactive real-time video, powering use cases that range from live bidding, eSports and iGaming to corporate comms, education, virtual events and live shopping. The new release is built for global reach and non-stop performance. It delivers faster, smoother, […]

June 2, 2025

LG launching 2025 QNED evo TVs

LG Electronics is rolling out its 2025 QNED evo lineup. The new QNED evo TVs inherit the differentiated value of LG OLED, along with various colour solutions, Mini LED technology, the latest α (Alpha) AI processor, top-tier gaming performance and the versatile webOS platform. Certified by Intertek for achieving 100 per cent colour volume, these […]

April 28, 2025

Streaming meets iGaming: Are $1 deposit casinos the next content frontier?

The streaming revolution and the iGaming boom have operated in adjacent spheres. One delivers on-demand entertainment with increasingly personalised content, while the other offers interactive, gamified experiences in real-time. But as user behaviours shift and monetisation models evolve, we are witnessing a convergence—streaming and gambling are beginning to speak the same language. At the heart […]

April 28, 2025

Guild Esports and Gaming acquires Encore

Guild Esports and Gaming, the gaming-focused media platform, has completed the acquisition of Encore, a Los Angeles-based fan engagement, analytics protocol utilised by some of the largest leagues, teams, and brands in the world to capture zero-party and first-party data. Guild will immediately integrate Encore’s data-gathering capabilities, including its flagship Fan ID protocol, into its […]

March 6, 2025

Report: YouTube driving US household purchasing decisions 

Precise TV, the contextual video ad tech platform driving business outcomes for brands, has released their latest Precise Advertiser Report: Kids (PARK). The report unpacks the media consumption habits, buying journey behaviours and purchase decisions of US parents and their kids aged two to 12 years old (Generation Alpha). “It’s important to put into context […]

February 25, 2025

The rising impact of blockchain technology in media distribution

Blockchain technology, long associated with cryptocurrencies, is making waves in the media distribution sector. Its decentralised nature offers unique advantages for content creators and distributors, addressing issues like copyright protection, revenue distribution, and accessibility. Here’s a look at how blockchain is reshaping the media landscape while enhancing security, efficiency, and transparency for all stakeholders. Wider […]

February 19, 2025

Sonatel, Netgem pioneer Cloud Gaming in West Africa

Sonatel, a member of the Orange Group, and Netgem, a leading provider of integrated solutions in the Digital Entertainment market, will launch the first Cloud Gaming platform in West Africa: Wido Games, powered by Pleio will be available in February to all Sonatel customers. Sonatel has invested nearly 263 billion FCFA (€400 million) in expanding […]

February 12, 2025