Television is evolving drastically with gamification and social viewing. With audiences demanding more interactivity, traditional passive viewing is evolving into a dynamic engagement model. Gamification of Television: The Next Big Thing? Gamification is introducing game mechanics in non-gaming environments to engage users while helping them achieve their goals. For television, it also means incorporating elements […]

Research from Livewire, the gaming marketing specialist, has revealed a profound shift in family entertainment. Saturday night has long been considered prime time for families to come together and enjoy each other’s company. Twenty years ago, this meant gathering around the big screen to watch TV shows or movies. But in 2024, gaming has taken […]

TOD, the sports and entertainment streaming platform in the MENA region and a beIN Media Group company, has appointed LiveLike to enhance the TOD streaming platform. Together, TOD and LiveLike will be implementing interactive and immersive experiences that aim to transform how fans connect with sports and entertainment. Launching early in 2025, this collaboration leverages […]

Zoned, a full-service marketing agency dedicated to bridging the gap between gaming and pop culture, and wholly owned subsidiary of GameSquare, has announced a new partnership with Clout, a platform for eSports enthusiasts. The partnership includes a six-figure retainer deal, with opportunities for future expansion and renewal. Clout is a platform designed for eSports fans […]

LG Electronics has collaborated with Razer and MediaTek to introduce the a Bluetooth Ultra-Low Latency (BT ULL) Controller. Razer, a lifestyle brand for gamers, has developed the game controller featuring BT ULL technology. To showcase its upgraded performance at LG webOS Summit 2024, LG and Razer compared a BT ULL-enabled Bluetooth game controller to a […]

Gaming has a vast global audience and is a key driver of culture, yet in-game advertising spend remains stubbornly low, according to WARC Media’s latest Global Ad Trends report titled Gaming: Advertising’s untapped opportunity. Alex Brownsell, Head of WARC Media, commented: “Gaming is huge, both in audience and cultural impact, and its highly complex ecosystem […]

Netgem overall revenue fell even as its recurring revenue ticked up. The company says the recurring activity has a higher margin than that of the non-recurring, and gross profit grew by 17 per cent while the gross margin increased from 55 per cent in the first half of 2023 to 70 per cent in the […]

Dizplai, a media experience company, has announced the acquisition of PickGuru, the free to play gaming platform. PickGuru provides solutions that drive audience and commercial objectives for multi-channel bookmakers, publishers and rights holders. PickGuru’s solutions enable partners to create predictor and fantasy games for their platforms, and drive deeper engagement and commercialisation opportunities. The acquisition […]

LG Electronics (LG) is set to begin the global rollout of its new OLED evo M4 series TV with the accompanying Zero Connect Box that provides wireless connectivity between the TV and the receiver. The company is presenting the new model in 65, 77, 83 and 97 inches. Powered by the LG α (Alpha) 11 […]

Gambling advertisements flicker across television screens, enticing viewers with the promise of big wins. However, this captivating industry operates within a complex web of regulations. Understanding the laws governing these advertisements, without clear headers identifying them, is crucial for broadcasters and advertisers. Several key reasons underpin the regulations surrounding gambling advertisements: ● They exist to […]