Evergent, a specialist in customer lifecycle management and monetisation solutions for subscription-based businesses, has announced the successful results of an AI-driven deployment with a leading Japanese gaming company, achieving 94 per cent churn prediction accuracy. With potential churn impacting hundreds of thousands of active users each month for a single gaming title, these strong results confirm the power of Evergent’s AI-powered churn prediction tools to extend well beyond its proven solutions in media, sports, and telecom sectors. The deployment also demonstrated that the company’s tools deliver value quickly, with minimal disruption, and no intrusive integration requirements, making them an ideal fit for digital consumer businesses across new verticals, including gaming.

Faced with growing acquisition costs and a noticeable increase in churn of heavy gaming users – with hundreds of thousands of high-value players per title at risk of disengaging, the gaming company partnered with Evergent to better predict and prevent player churn. Churn was defined as 14 consecutive days of inactivity. Evergent’s proprietary AI model was deployed in just 8 weeks and required only lightweight data integration. It began generating insights by analysing a dataset of over 2 million users, evaluating behavioural signals including login frequency, progression metrics, and transactional activity.

The model assigned each user a churn score from 1 to 100 and segmented players into low, moderate, and high-risk groups. The output enabled the gaming company to prioritize strategies, personalise retention offers, and scale future campaigns – all based on quantified churn risk – and all without requiring invasive data collection or major system changes.

Key Outcomes:

• 94 per cent churn prediction accuracy using behavioral modeling and limited user data
• Segmentation by risk and value to enable targeted retention strategies
• Enhanced user engagement and monetization through proactive outreach
• Rapid deployment and actionable insights during an 8-week deployment window
• Scalable foundation for future churn detection and lifecycle management

“Evergent’s proven success with top-tier clients in media, sports, and telecom has long demonstrated the power of our platform to solve complex engagement and retention challenges at scale,” said Vijay Sajja, Founder & CEO of Evergent. “The success of this deployment proves that our next-generation AI tools are not only industry-leading – they’re industry-transcending. What’s more, the ease and speed of implementation makes these tools accessible and impactful for any digital consumer business. By achieving 94 per cent churn prediction accuracy in this gaming sector, we’ve shown that businesses beyond our traditional sectors can benefit enormously from our proven ability to turn behavioural data into actionable, revenue-driving insights – with no heavy lifting required.”

Next steps for the companies include model retraining with expanded datasets, integration of campaign feedback for continuous improvement, and deployment of personalised re-engagement campaigns using real-time churn scores, alongside marketing automation platform integration to enable timely, targeted offers to at-risk user segments and help minimize voluntary churn.

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Categories: Press Releases

Tags: AI, Evergent, gaming