Advanced Television

Comcast

Report: Home screen ads boost advertiser outcomes

Xumo, a streaming platform joint venture between Comcast and Charter Communications, has released a report that highlights the power of connected TV (CTV) home screen ads to drive measurable business impact for advertisers. Prime Real Estate: Why the Home Screen is a Winning Address for Advertisers, provides survey data, a case study and best practices […]

December 16, 2025

CTS selected by Charter, Cox for sports distribution

Comcast Technology Solutions (CTS) has been selected by both Charter Communications and Cox, in separate deals, to help create, manage and distribute linear channels for out of market games from top US sports leagues, including MLB, NHL and NBA. Specifically, Cox and Charter now rely upon Comcast MediaOrigination, part of the Comcast Media360 product portfolio, […]

December 11, 2025

Versant acquires Free TV Network

Versant, Comcast’s planned spin-off of select media brands and digital businesses, has signed a definitive agreement to acquire Free TV Networks (FTN), a provider of free over-the-air digital broadcast networks and free ad-supported streaming TV (FAST) channels in the US. Versant says the transaction will broaden its entertainment portfolio, expand distribution across key audience segments, […]

December 5, 2025

Netflix makes ‘mostly cash offer’ for WBD

Warner Bros Discovery (WBD) has received a second round of bids, including a mostly cash offer from Netflix according to Reuters, in an auction that could conclude before the end of the year. Paramount Skydance, Comcast and Netflix all worked on improved offers for the media giant ahead of the December 1st deadline for second […]

December 2, 2025

Comcast, Paramount, Netflix bid for WBD

As expected, Comcast, Paramount Skydance and Netflix are understood to have lodged first round bids for Warner Bros Discovery (WBD) following the November 20th deadline. No details on the bids have yet been revealed, but bids were submitted “with deal insiders predicting a winning offer that will likely fall far short of the $30 [€26.05] […]

November 21, 2025

Survey: UK marketers to increase streaming budgets in 2026

Comcast Advertising, the advertising division of Comcast, has released the findings from its latest Streaming TV Uncovered survey. The study looks at how marketers across the UK, France, Germany, Italy and Spain are approaching their budgets and media priorities for the next twelve months. It signals a mood of cautious optimism, with brands remaining alert […]

November 19, 2025

Bids prepped for WBD

The likes of Comcast, Paramount/Skydance and even Netflix (which once declared it had no interest in acquiring legacy media networks) are reportedly among the suitors set to make a takeover bid for Warner Bros Discovery (WBD) – although the Saudi PIF investment company has emerged as a late favourite. Non-binding bids must be submitted by […]

November 18, 2025

Research: 41% of apartment renters expect internet at move-in

Parks Associates has released its new white paper Achieving Turnkey Connectivity: Elevating the Total Multifamily Experience, in partnership with Xfinity Communities, with research showing that 41 per cent of apartment renters expect their internet service will be ready-to-go from the moment they move into a property. The white paper, developed in partnership with Xfinity Communities, […]

November 17, 2025

ITV confirms Comcast bid

US media company Comcast, owner of Sky, is in talks to acquire ITV’s broadcasting business. Reports late on November 6th suggested that Comcast, which also owns assets including Universal Studios, was in talks to buy ITV’s broadcasting arm, which includes its TV channels and streaming service ITVX, but not ITV Studios. Morgan Stanley and bankers […]

November 7, 2025

Comcast Q3 revenue down 2.7%; Peacock narrow losses

Comcast has reported results for the quarter ended September 30th 2025. Revenue decreased 2.7 per cent to $31.2 billion (€26.9bn) reflecting an unfavourable comparison to the prior year period, which included incremental revenue from the Paris Olympics. Net Income Attributable to Comcast decreased 8.2 per cent. Adjusted Net Income decreased 4.9 per cent. Adjusted EBITDA […]

October 30, 2025