Advanced Television

Comcast

CTS, Mediaocean expand partnership

Comcast Technology Solutions (CTS), a division of Comcast that provides media and entertainment technology to advertisers, and Mediaocean, a partner for omnichannel advertising, have announced an expansion of their partnership. Building upon their previous integrations, the companies are set to deliver bi-directional integration between their platforms.   Anticipated to launch in Q2 2025, this integration […]

January 8, 2025

Ebell named head of distribution at Fifth Season

Film and TV studio Fifth Season has named Jennifer Ebell as the new head of its International Television Distribution business. She will step up to the position of EVP Television Distribution to lead the division from March 31st, at the same time as the departure of Prentiss Fraser, current President of Television Distribution. Currently EVP […]

January 6, 2025

Syndeo Institute at The Cable Center Announces Cable Hall of Fame Class of 2025

The Syndeo Institute at The Cable Center will honour six visionaries in the world of media and entertainment at the 28th annual Cable Hall of Fame celebration, a red-carpet event at the Ziegfeld Ballroom in New York City on April 24th 2025. The 2025 honorees, selected for their leadership and impact in the connectivity, content, […]

December 3, 2024

Musk to buy MSNBC?

Broadcasting giant Comcast is spinning off almost all of its cable channels into a new company, including MSNBC, seen by many as a liberal news channel. The others in the bundle include CNBC, USA Network, Oxygen, E!, SYFY and the Golf Channel. It seems Elon Musk, now with a foot in the door of the […]

November 27, 2024

Data: 2025 budgets and priorities for UK marketers

AudienceXpress, a Comcast Company and video sales house, has revealed findings from the fifth iteration of its Streaming TV Uncovered study, (previously Advanced TV Uncovered) conducted by independent media research firm CoLab Media Consulting. The study explored UK marketers’ spending plans and objectives for the year ahead. It reveals a positive outlook for overall marketing […]

November 26, 2024

Data: Comcast’s cable networks generate $6.3bn in Q3 ad spend

With Comcast planning to spin off its cable channels into a separate company, MediaRadar analysed a sample of ad spend from Comcast Corporation channels, including Bravo, CNBC, E! Entertainment, Golf Channel, MSNBC, NBC, Oxygen Network, Syfy Channel, Telemundo and USA Network. All channels, except Bravo, NBC and Telemundo, will be separated from Comcast’s media umbrella […]

November 22, 2024

Comcast confirms cable spin-off

US media giant Comcast has announced its intent to create a new publicly traded company comprised of a portfolio of NBCUniversal’s cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets including Fandango and Rotten Tomatoes, GolfNow and Sports Engine, through a tax-free spin-off. The new, […]

November 20, 2024

AudienceXpress partners with Tubi UK

AudienceXpress, a Comcast company and video media sales house, has announced its exclusive partnership with Fox Corporation’s ad-supported streaming service, Tubi, following its summer launch in the UK market. As part of this strategic partnership, AudienceXpress will utilise its expertise in the CTV space, its understanding of the UK and European markets, and its technology […]

November 19, 2024

Comcast cable net spin-off?

Comcast is considering a fundamental restructuring of its business, exploring the creation of a separate company for its cable TV networks and potentially seeking partnerships in streaming. This shift comes as it struggles with the ongoing decline of cable TV subscribers while chasing profitability in the increasingly competitive streaming landscape. Comcast is contemplating spinning off […]

October 31, 2024

SkyShowtime joins European VOD Coalition

The European VOD Coalition has announced SkyShowtime as the latest European streaming service to join its ranks. Available to consumers in more than 20 European markets through multiple platforms and connected devices, SkyShowtime has established itself as a committed national partner since launching in 2022. SkyShowtime joins the Coalition at a vital time for the […]

October 23, 2024