iSpot, the cross-platform TV ad measurement company, has released additional findings from its analysis of national linear TV advertising in the US during Q3 2025, particularly surrounding top programmes and networks for reach, and their continued consolidation around live sports and news. While the NFL and college football are fixtures as some of TV’s top […]
The Latin American media and entertainment market is experiencing unprecedented transformation, with streaming adoption and ad-supported business models propelling the region toward $55 billion (€47.2bn) in revenues by 2025, according to Omdia research presented at MIPCOM. Maria Rua Aguete, Head of Media and Entertainment at Omdia, revealed during a MIP Cancun preview panel that Latin […]
In the first half of 2025, linear television continued to decrease while in the US, streaming overtook linear TV in May, as measured by Nielsen’s The Gauge study. According to figures and analysis released by Glance (Médiamétrie) at MIPCOM, the rise of platforms such as YouTube and Netflix are continuing to impact on viewers’ consumption […]
An academic paper, prepared in advance of an international conference on network and service management, suggests that Italy’s Piracy Shield causes significant collateral damage. In the paper, 90th Minute: A First Look to Collateral Damages and Efficacy of the Italian Piracy Shield, the University of Twente researchers, Raffaele Sommese, Anna Sperotto, Antonio Prado, Jeroen van […]
Zoom Media, the out of home media owner, has released a study focusing on the habits and views of young exercise-focused consumers, Understanding Gym Z. Findings reveal that ‘Gym Z’ are highly receptive to advertising with 71 per cent of Gym Z reporting they trust in-gym advertising and 73 per cent actively paying attention. The […]
Microdramas, the short-form scripted video format, are on track to generate $11 billion (€9.5bn) in global revenues by 2025, according to data presented at MIPCOM by Maria Rua Aguete, Head of M&E, Media and Entertainment at Omdia. The findings highlight the explosive growth of microdramas; compact, emotionally charged series designed for mobile viewing, typically running […]
Nokia has published its Mobile Broadband Index Report 2025, which provides an analysis of the evolving mobile broadband ecosystem across the Middle East and Africa (MEA) region. This year’s report underscores the region’s accelerating shift towards 5G connectivity, with projections indicating that by 2030, 5G will account for a significant share of mobile subscriptions and […]
Magnite has released its Streams and Screens: Thailand study that explores how Thai consumers are interacting with ad-supported streaming content. The study finds that the Thai streaming landscape continues to expand, with 83 per cent of viewers streaming more this year than last. In addition, 80 per cent plan to sign up for a new […]
After two consecutive years of declining telecom equipment investments, the pendulum is beginning to shift. Preliminary findings indicate that aggregate worldwide telecom equipment revenues across the six programmes tracked by Dell’Oro Group – Broadband Access, Microwave & Optical Transport, Mobile Core Network (MCN), Radio Access Network (RAN), and Service Provider Router & Switch – increased […]
Research from Cint, a specialist in research and measurement technology, has revealed new opportunities for advertisers in the gaming space, as consumers show high engagement with video games, and strong receptiveness to in-game ads (IGA) when done right. Key findings from the study include: 49 per cent of respondents say they play video games daily, […]