TiVo, a wholly owned subsidiary of entertainment technology company Xperi, has released its Q2 2025 Video Trends Report detailing a fragmented but vibrant entertainment landscape, where video remains king for consumers in the US and Canada. Most notably, the data shows that video service bundles continue to gain traction, indicating that consumers value the ability […]
Research from Digital i has revealed that the share of viewing time to US content in other countries has decreased by 7 per cent on Netflix, Disney+ and Prime Video over the past five years. Between Q1 2020 and Q2 2025, the percentage of combined viewing time to content made in the US on these […]
Channel 4 has reported that September 30th was its biggest streaming day on record with 6.9 million views. Driven by a mix of reality, factual, drama and documentaries, the figure surpasses Channel 4’s previous all-time high of 6.4 million in October 2024. More than 4.5 million views were driven in total by Married At First […]
A study by the University of Portsmouth has examined gender differences in digital piracy by looking at two social influences: perceived social risk (the idea that piracy might damage reputation) and a social norms intervention (correcting false assumptions of the piracy of others) – highlighting the difference between men and women. On average, 21 per […]
Wurl, a specialist in the streaming TV industry, has released an iteration of The CTV Trends Report – a collection of data-driven insights into the forces shaping the connected TV (CTV) industry. This edition offers marketers a detailed look at how adoption of free, ad-supported streaming channels is evolving in the US, with more viewers […]
The FreeWheel Video Marketplace Report (VMR) highlights the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video content. The data set used for this report is one of the largest available on the usage and monetisation of professional, rights-managed ad-supported video content worldwide and is based on aggregated advertising data […]
The September 27th-28th weekend was the most watched in Sky Sports history as 8.8 million viewers tuned in to a line-up of live action from the Ryder Cup, Premier League, EFL, WSL, SPFL and Bundesliga as well as rugby league, tennis and NFL. Central to the weekend was the 2025 Ryder Cup which created history […]
The Television Bureau of Advertising (TVB) has released a study which reaffirms the essential role of local news in Americans’ lives. The 2025 Local Broadcast News Study, a 3,100+ respondent surn conducted by GfK/NIQ, takes a deep dive into users of local broadcast news to see how they receive local news content, the value they […]
A fifth of US adults now regularly get their news from TikTok, up from just 3 per cent in 2020, reports Pew Research. During that span, no social media platform studied by the research centre has experienced faster growth in news consumption, a TikTok is primarily known for short-form video sharing and is especially popular […]
Teads has released research with the MediaMento Institute showing its CTV HomeScreen ads capture attention significantly faster and hold it longer than skippable formats. The findings reveal that CTV HomeScreen placements drive significantly higher attention and more meaningful engagement compared to traditional formats. Using in-lab eye-tracking and brand-recall surveys with 100 Smart TV viewers, the […]