Advanced Television

Consumer Behaviour

Roku: US streaming surpasses broadcast for 3rd month

Roku has announced that for the third consecutive month, US viewers spent more time streaming content on Roku-powered devices than watching traditional broadcast television. According to Nielsen data, streaming on Roku-powered devices accounted for 21.4 per cent of all TV viewing time in the US during July, surpassing broadcast TV’s 18.4 per cent share. This […]

September 4, 2025

The Hundred hits record breaking engagement on BBC

The Hundred 2025 cricket tournament has attracted significant audiences across the UK, driving record-breaking engagement on BBC Sport’s social media channels and strong growth across digital and broadcast platforms. Videos on BBC Sport/Test Match Special social accounts amassed 39 million views compared to 10.4 million in 2024. The BBC Sport website and app recorded more […]

September 3, 2025

Report: 30% of consumers uncomfortable with GenAI in animation

Luminate Intelligence has released its latest Animation & AI Report, offering a detailed look at the impact of generative AI on the animation industry within film, TV and streaming. The report explores how studios, FX houses and animation companies are experimenting with AI tools amid legal, ethical and creative debates – and how audiences feel […]

September 2, 2025

Report: 1.6m French consumers intend to subscribe to Ligue 1+

Following the news that LFP Media’s Ligue 1+ streaming platform surpassed 600,000 subscribers in the first week of the 2025/26 football season, a report by NPA Conseil and Harris Interactive predicts that it will significantly, and quickly, exceed the target of at least 1 million subscribers by the end of the season. After polling 3,749 […]

September 1, 2025From Pascale Paoli-Lebailly in Paris

Report: AI goes mainstream with US teens

Precise TV, the contextual video ad tech platform driving business outcomes for brands, has released its third annual Precise Advertiser Report: Teens & Youth (PARTY), a report analysing input from a proprietary panel of US teens aged 13-17 and their parents. A cross-generational teen panel spanning late Gen Z and early Gen Alpha (Gen Z/A), […]

August 28, 2025

Sweden: SVoD subs at record levels

The Swedish streaming market continues to break records, reports Mediavision. More than 9.5 million paid subscriptions were active in the country in Q2 2025, marking an increase of 2 million compared to the same period in 2024. Hybrid VoD (or cheaper ad-supported subscriptions), is the main driver of growth. Over 80 per cent of new […]

August 27, 2025

Record audience for Women’s Rugby World Cup on BBC

The clash between England and the USA at the Women’s Rugby World Cup on August 22nd, which ended in an emphatic 69-7 victory for England, drew a peak audience of 2.4 million on BBC One and 600,000 on iPlayer. The weekend saw 2.1 million streams overall across BBC iPlayer and the BBC Sport website/app. In […]

August 27, 2025By Nik Roseveare

Survey: 78% of Gen Z say TikTok influences their spending

Despite economic pressures, lifestyle spending remains a core part of UK consumer behaviour. While nearly a quarter of adults find it difficult to get by financially, emerging data suggests that Brits still want to spend money to fuel their lifestyle. A study by Aqua reveals that 80 per cent of Brits agree that their lifestyle […]

August 26, 2025

Amagi report: Live content fueling FAST growth

Amagi, a cloud-based SaaS technology solutions provider for broadcast and streaming TV, has announced the release of its 15th Global FAST Report, offering insights into the Free Ad-supported Streaming TV (FAST) ecosystem and how it is influencing media consumption. The report intends to highlight the growing importance of live programming – especially sports content – […]

August 22, 2025

Report: Ad-funded content now half of Swedes’ online viewing

Swedes spend 100 minutes per day watching online video, with half of that time being dedicated to ad-funded content – placing Sweden firmly at the top in the Nordics in both total video consumption and ad-funded viewing, reports Mediavision. Platforms such as YouTube, TikTok and TV4 Play account for a significant share of viewing. “Ad-funded […]

August 22, 2025