Advanced Television

Consumer Behaviour

Research: 74% of TV & film industry workers considering leaving

The Film and TV Charity’s second Money Matters report – examining the financial resilience of industry workers – uncovers that the UK’s film, TV, and cinema industry is becoming increasingly unsustainable for far too many of the people who keep it running. Drawing on more than 2,000 responses from industry workers, the report reveals a […]

February 17, 2026

Sweden: Spotify adds 1m homes to Swedish audiobook market

In November 2025, Spotify launched audiobooks included in its premium subscriptions in Sweden. The launch has contributed to an 80 per cent increase in household penetration for audiobooks, corresponding to approximately 1 million households. In total, more than half of Swedish households now have access to audiobooks through a subscription reports Mediavision. “By including audiobooks […]

February 17, 2026

Data: Negative reaction to Six Nations in-game ads

Data reveals that while in-game advertising during the Six Nations has delivered a considerable increase in online engagement for brands, the audience reaction hasn’t always been as positive. According to research from adtech firm Quantcast measuring engagement across the open internet, Samsung recorded a 13 per cent increase in engagement, while Virgin Atlantic saw an […]

February 16, 2026

ITV: 5.3m watch Scotland’s Six Nations win over England

Scotland’s win in The Calcutta Cup over England on February 14th in the Guinness Men’s 6 Nations has delivered ITV’s biggest peak audience of the year with 5.3 million viewers across ITV1 and ITVX – up from the peak of 5 million who watched England beating Wales on February 9th. Produced by ITV Sport Production, […]

February 16, 2026

EBU Members draw significant audiences for Winter Olympics

European Broadcasting Union (EBU) Member broadcasters are delivering the Milano Cortina 2026 Winter Olympic Games to mass audiences across Europe, with strong viewership figures reported during the opening days of competition, which started on February 6th.. RAI recorded a peak audience of 4.9 million for its early alpine skiing coverage as Italy’s Sofia Goggia secured […]

February 16, 2026

Data: Hellmann’s takes most interacted-with Super Bowl LX ad

Hellmann’s Meal Diamond campaign has emerged as the most impactful Super Bowl LX ad online, according to data compiled by Quantcast. The adtech firm tracked engagement across the open internet, which includes news sites and blogs. and – from this – identified the top five performing Super Bowl ad campaigns. Hellmann’s ad, starring Andy Samberg […]

February 13, 2026

Survey: 90% say US local sports should be on local broadcast TV

While streaming platforms attempt to claim a larger share of sports viewership in the US, research from TVB shows that traditional broadcast television remains essential to sports enthusiasts who follow multiple sports throughout the year. TVB’s 2026 Sports Survey takes an in-depth look at how sports viewers consume live events and sports news, with a special […]

February 12, 2026

Sky hails strong debut for Under Salt Marsh

Sky Original drama Under Salt Marsh, produced by Little Door and created, written and directed by Claire Oakley, has made a strong debut on Sky and streaming service NOW. Starring Kelly Reilly and Rafe Spall, the series quickly found its audience, with the first episode (airing on January 30th) drawing 1.8 million viewers in its first seven […]

February 12, 2026

Channel 4 “outgrowing market on streaming and linear audiences”

Channel 4 reports it is outgrowing the biggest streaming platforms in the UK and increasing its linear commercial share ahead of the pack, driven by a slate of original British programming and live coverage of the African Cup of Nations tournament. Across January, Channel 4 streaming viewer minutes (individuals) increased by 25 per cent year […]

February 11, 2026By Nik Roseveare

Analysis: SE Asia premium VoD accelerates

Southeast Asia’s premium VoD market delivered a strong acceleration in 2025, with subscriber growth rebounding sharply, connected TV (CTV) emerging as a material driver of engagement, and local content reaching a new inflection point across the region, according to Media Partners Asia (MPA) and its proprietary measurement platform AMPD. Premium VoD subscriptions across Southeast Asia […]

February 11, 2026