CSG recently surveyed 1,000+ consumers across the US, UK, France, Australia and Germany regarding how they interact with AI-enabled support tools when contacting their communications service providers (CSP) and the effectiveness of those tools from the consumer perspective and its impact on loyalty. Across all regions, 85 per cent of respondents would prefer to use […]

The percentage of Power User subscribers consuming 1 TB of data or more per month has more than tripled in the past five years as broadband usage closed in on another data milestone in 2024. The findings were reported in the latest edition of the OpenVault Broadband Insights (OVBI) report issued by OpenVault, a source […]

Precise TV, the contextual video ad tech platform driving business outcomes for brands, has released their latest Precise Advertiser Report: Kids (PARK). The report unpacks the media consumption habits, buying journey behaviours and purchase decisions of US parents and their kids aged two to 12 years old (Generation Alpha). “It’s important to put into context […]

Research from Virgin Media O2 reveals British workers lack the confidence and skills to use artificial intelligence (AI), with 69 per cent saying they don’t know how to use AI at work. Almost eight in 10 (79 per cent) say they haven’t received training on how to use AI software from their employer, with a […]

Research by Ampere Analysis shows that among 18- 64-year-old Internet users, Smart TVs are now the predominant device for consuming content in the US. Time spent watching content on Smart TVs has increased by 27 per cent since Q1 2021. This means almost one-third (31 per cent) of viewing time among Internet users is via […]

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a study finds. SMIs have revolutionised marketing, shaping consumer behaviour, brand strategies, and even societal norms. However, new research exposes a lesser-known side of influencer culture, one that raises ethical, psychological and regulatory concerns. A study by the University of Portsmouth […]

People who think they are saving energy by using dark mode rather than light mode on their apps and websites are actually using more energy, according to research from BBC Research & Development (R&D). The vast majority of people using an app or website in dark mode turn the brightness of their device up far […]

Audiovisual Piracy continues to impact the entertainment industry, affecting both content creators and cultural industries. As digital access grows, piracy methods evolve, posing new challenges. According to BB Media, audiovisual piracy trends in Latin America increased significantly in 2023, and during 2024 it maintained a penetration of over 40 per cent among internet-connected households – equivalent to […]

Data drawn from Kantar Media’s annual international TGI Global Quick View report, covering 37 countries and more than 80,000 respondents (from 2021 to 2025), reveals that the proportion of adults globally who say that nearly all of their TV/video watching is through TV channels has fallen from 12 per cent in 2021 to 7 per […]

Magnite, the independent sell-side advertising company, has unveiled the results of its latest study, Why Streaming TV Is a Must-Buy, which highlights how UK audiences engage with streaming TV and the effectiveness of ads within premium content environments. The findings underscore the growing importance of streaming TV as a trusted and impactful advertising channel. Key […]