Advanced Television

Consumer Behaviour

ITVX sees August streams up 35% YoY

ITVX has reported that reached over 260 million streams in August, its best August since launching three years ago. The streaming platform achieved a 35 per cent increase year on year, thanks to a combination of popular drama and reality commissions, as well as strong performances from its flagship soap operas. Drama became the top […]

September 9, 2025

Data: 2.7bn watch FIFA Club World Cup 2025

Preliminary data shows that fans around the globe were captivated by the FIFA Club World Cup. The figures show that an estimated 2.7 billion fans viewed the tournament across all forms of media, based on analysis conducted by Nielsen Sports. The figures cover the tournament held in the US from June 14th to July 13th, […]

September 9, 2025

Report: Over 55s feel ignored by modern TV

 Millions of Brits aged 55 and over feel “left behind” by today’s TV despite being the generation who watch it most. The Upper Third report – created by the Freeview channel network Great!, owned by Narrative Entertainment – has revealed it is the UK’s 22 million over-55s who feel the most ignored by modern TV […]

September 8, 2025

Research: Parents turn to tech restrictions as punishment

As UK children head back to school, research from Zen Internet highlights how parental control has shifted for a digital generation. Gone are the days when being sent to your room or grounded was the ultimate deterrent. For today’s Gen Alpha and Z, nothing hits harder than losing access to their devices or the internet. […]

September 8, 2025

Freely surpasses half a million weekly users

Everyone TV has announced that Freely – the free streaming service formed via a strategic partnership between the UK’s main public service broadcasters (PSBs) – has reached over half a million weekly users. Data also reveals that younger audiences are the early adopters of Freely, with the largest proportion of users aged 16-34 years. To […]

September 4, 2025

Roku: US streaming surpasses broadcast for 3rd month

Roku has announced that for the third consecutive month, US viewers spent more time streaming content on Roku-powered devices than watching traditional broadcast television. According to Nielsen data, streaming on Roku-powered devices accounted for 21.4 per cent of all TV viewing time in the US during July, surpassing broadcast TV’s 18.4 per cent share. This […]

September 4, 2025

The Hundred hits record breaking engagement on BBC

The Hundred 2025 cricket tournament has attracted significant audiences across the UK, driving record-breaking engagement on BBC Sport’s social media channels and strong growth across digital and broadcast platforms. Videos on BBC Sport/Test Match Special social accounts amassed 39 million views compared to 10.4 million in 2024. The BBC Sport website and app recorded more […]

September 3, 2025

Report: 30% of consumers uncomfortable with GenAI in animation

Luminate Intelligence has released its latest Animation & AI Report, offering a detailed look at the impact of generative AI on the animation industry within film, TV and streaming. The report explores how studios, FX houses and animation companies are experimenting with AI tools amid legal, ethical and creative debates – and how audiences feel […]

September 2, 2025

Report: 1.6m French consumers intend to subscribe to Ligue 1+

Following the news that LFP Media’s Ligue 1+ streaming platform surpassed 600,000 subscribers in the first week of the 2025/26 football season, a report by NPA Conseil and Harris Interactive predicts that it will significantly, and quickly, exceed the target of at least 1 million subscribers by the end of the season. After polling 3,749 […]

September 1, 2025From Pascale Paoli-Lebailly in Paris

Report: AI goes mainstream with US teens

Precise TV, the contextual video ad tech platform driving business outcomes for brands, has released its third annual Precise Advertiser Report: Teens & Youth (PARTY), a report analysing input from a proprietary panel of US teens aged 13-17 and their parents. A cross-generational teen panel spanning late Gen Z and early Gen Alpha (Gen Z/A), […]

August 28, 2025