In Nielsen’s 50th monthly report of The Gauge – a snapshot of total TV and streaming consumption in the US – streaming viewership surged again in June to represent 46 per cent of television usage. Time spent streaming was up 5.4 per cent over May, which was primarily driven by both a standout month for […]
The post-pandemic economic strain continues to rattle US consumers – with rising prices, they remain vigilant about their spending. The results of Hub’s semi-annual TV Advertising: Fact vs Fiction survey indicate that although viewers are keeping an eye on streaming price increases, they still consider such services a good value. Highlights from this ninth wave […]
Nearly a third of American subscribers (31 per cent) now pay for at least one specialist subscription — ranging from horror streaming and pet trackers, to diet plans, meditation apps, and more, according to research from Bango. According to the research, which surveyed 5,000 US subscribers, Americans are looking beyond the go-to streaming platforms and […]
ITV1’s coverage of England vs Wales at the Women’s Euros on July 13th was watched by a peak of 4.6 million across all devices, giving ITV1 its biggest peak audience of the tournament so far. This is also ITV1’s highest peak audience since the final of Britain’s Got Talent in May. The match averaged 4.2 […]
5’s live coverage of the FIFA Club World Cup Final on July 13th, in which Chelsea beat Paris Saint-Germain 3-0, was watched by a peak of 2.4 million viewers on the linear channel. The entire match attracted an average audience of 1.7 million viewers on 5’s linear channel (12.7 per cent share of the available […]
The Wimbledon tennis Grand Slam attracted a record breaking 69.3 million online requests for BBC Sport from June 30th to July 13th – the highest ever digital engagement for the championships on record. Audiences turned to BBC iPlayer, the BBC Sport website and the BBC Sport app in unprecedented numbers across the two weeks with […]
Research from O2 highlights a significant disconnect between awareness and behaviour when it comes to sun protection. The research has been backed by The British Skin Foundation which has highlighted that getting burnt just five times over a lifetime more than doubles the risk of getting a melanoma, the most serious type of skin cancer. […]
In 2024, people in the EU widely used the internet for cultural purposes. The most common activity was watching TV or videos online, reported by 79 per cent of internet users, according to data from Eurostat. This was followed by reading online news sites, newspapers or news magazines (70 per cent), listening to or downloading […]
As smart devices and digital services become more prevalent in American homes, two-thirds (66 per cent) of consumers indicate they would likely switch to a bundle from one provider for not only streaming TV services but also home security, fitness, smart home, music and other subscription services, according to Horowitz’s latest annual report, State of […]
A study from Moonbug Entertainment reveals a striking disconnect between how brands market to families and what parents actually need. With billions of views each month and daily conversations with parents worldwide, Moonbug says it has a unique vantage point into how modern families are navigating life – and what they expect from the brands […]