About half of the US say they are sports fan, meaning that they follow sports “at least somewhat closely”. Only 17 per cent are super fans, defined as people who say they follow sports “very or extremely closely”, according to a survey by The Associated Press-NORC. About four in 10 fans use sports-only streaming platforms […]

In a career-defining performance, Terence Crawford defeated Saúl ‘Canelo’ Álvarez by unanimous decision after 12 rounds on September 14th, to win the undisputed Super Middleweight Championship, in an event streamed globally on Netflix, The main fight scored an estimated average minute audience (AMA) of 36.6 million live+SD viewers from opening to closing bell, reports VideoAmp […]

TV adaptations of video games are proving to be rocket fuel for player numbers. Research from Ampere Analysis reveals that screen spin-offs drive average player growth of almost 140 per cent – far higher than uplift from game-based activations alone. Prime Video’s Fallout series that launched in April 2024 saw the franchise’s monthly active users […]

Today’s consumers typically use four or more streaming services. For providers, reducing churn is now the top priority – and engagement has become a stronger indicator of brand health than subscriber counts. Since 2013, Hub’s annual Decoding the Default survey has measured which platforms US consumers consider their ‘home base’ for TV – ie, the […]

Barb, the audience measurement and television ratings organisation, has released data from its Establishment Survey showing that 20.6 million UK homes (69.7 per cent) had access to a SVoD service in Q2 2025. This is an increase from 20.1 million UK homes in Q1 2025. The service-level subscriptions data are as follows: Netflix: 17.6 million […]

Ads served on premium media outlets drive a 40 per cent uplift in purchase intent, according to research conducted by global advertising technology player, The Trade Desk, in partnership with PA Consulting. The findings also highlight how audiences find content served by premium media more trustworthy, as 85 per cent of consumers say they are […]

Consumer research from Equativ, the end-to-end media platform, unveils how consumers are interacting with AI platforms in its survey titled, The Impact Of AI On The Consumer’s Browsing Behaviour. Consumers are increasingly relying on AI for product discovery, answers, and summarisation, which shows that AI is reshaping information-seeking habits — especially in younger and digitally […]

Digital i, the streaming media measurement company, has released a report titled How is the US using YouTube? which explores what users in the country watched on the service, and how they watched it, during H1 2025. The report includes the latest Digital i measurement of the platform from across the first half of this […]

In Sweden, audio media listening averages at approximately 100 minutes per day. This figure has remained stable in recent years, but listening has shifted, reports Mediavision. In 2022, podcasts and digital music accounted for about 40 per cent of total listening time. By Q2 2025, the share has grown to over 55 per cent – […]

Hispanic consumers are leading the way when it comes to consumption of streaming content, according to a Nielsen report. In fact, streaming drives 55.8 per cent of total TV time for Hispanic viewers, surpassing the 46 per cent for the rest of the US. Furthermore, Hispanic audiences outpaced general US viewership of streaming services YouTube, […]