Italy: TV viewership down, streaming on the rise
The latest report from Italy’s Communications Authority (AgCom) for H1 2025 reveals that traditional TV viewership is declining, while streaming is on the rise. Compared to 2024, prime time TV viewership has fallen by 2.3 per cent, and all-day viewership by 2.04 per cent. Public broadcaster Rai remains the leader in both prime time (38.9 […]










