System1 has introduced Test Your Ad Competitive Edge, an open creative effectiveness database of more than 100,000 ads that gives brands a competitive advantage through a real-time view of their category and inspiration from creative. The relaunched product builds on System1’s proprietary Premium database, which has been developed and expanded over the past six years. Advertisers […]
Channel 4 Sales has secured national diamond, jewellery and watch retailer Beaverbrooks as the official sponsor of its Festive Entertainment programming across Channel 4 and UKTV. The partnership, running through November and December 2025, sees Beaverbrooks aligning with holiday season programming including drama Dear Father Christmas (W/T) plus Kirstie’s Christmas Craft and Snowtrain at Christmas, alongside festive […]
Netflix and Yash Raj Films (YRF) have announced a partnership to bring a selection of Bollywood films to audiences around the world. The partnership, effective immediately, gives access to a curated lineup of YRF films that will roll out in phases to celebrate special occasions, festivals, and iconic cinematic moments. Celebrating the King of Bollywood, […]
Outra, a UK provider of household-level data for insight and marketing activation, has announced a strategic integration with LightBoxTV, the Total TV planning and workflow platform. This partnership introduces a new layer of geographic and life-stage intelligence to TV planning, enabling advertisers to deliver campaigns that are both targeted and locally relevant. Outra’s household-level data […]
The combined online video and traditional TV markets, including revenue from subscriptions, on-demand transactions and advertising, are on track to reach $1 trillion (€0.86tn) in annual revenue by 2030. The findings come from two Omdia reports: Global Streaming: Key trends 2025–30 and Pay TV & Online Video: Global. With pay-TV flat, all of the growth […]
Traditional television continues to lose ground in Spain. According to a report from EAE Business School, two out of three Spanish households now subscribe to at least one streaming platform – a sign that on-demand entertainment has become the new norm. The shift isn’t just about technology – it’s about generations. Homes with children watch […]
Trade body the European VOD Coalition has submitted its response to the European Commission’s Consultation on the Digital Fairness Act, suggesting that any future changes to EU consumer law should be carefully targeted and evidence based, and should address genuine consumer harms while recognising the specific regulatory context in which VoD services operate; a competitive […]
TF1 group, the French commercial broadcaster, has reported that consolidated revenue for the first nine months of 2025 amounted to €1.59 billion, stable year on year (+0.5 per cent). The slight decrease in the Media segment (revenue down 1 per cent YoY year to €1.38 billion) was offset by an increase at Studio TF1 (up […]
North American pay-radio operator SiriusXM published its financial numbers for the quarter-year to September 30th and reported it now has 33 million subscribers, and, thanks to services such as its streaming platform Pandora, some 170 million listeners in the US and Canada. Total revenue for the quarter was down 1 per cent at $2.16 billion […]
The Digital Television Group (DTG) has announced the launch of D-Book 12.11, the latest edition of the UK’s digital TV specification, implemented in every digital TV in the UK, underpinning interoperability, compliance and innovation across the country’s broadcast and hybrid platforms. As the UK media landscape evolves under the Media Act 2024, D-Book 12.11 provides […]