Advanced Television

Sandbox launches PlayKids across Samsung ecosystem

May 5, 2026

By Nik Roseveare

Sandbox Group, a specialist in learning-focused entertainment, has announced the launch of its flagship children’s app, PlayKids Learning, on both the Galaxy Store and on Samsung TV Apps. This strategic expansion gives Samsung users worldwide seamless access to the award-winning edutainment platform for young children across smartphones, tablets and smart TVs.

By launching on the Galaxy Store and Samsung TV Apps, Sandbox Group says it is creating a 360-degree environment where safe, ad-free learning is never more than a click away.

PlayKids Learning offers thousands of hours of curated videos, games and activities featuring celebrated characters such as Paw Patrol, Pocoyo, and Masha and the Bear, alongside its own original such as I Love to Learn and Super Hands. All content is curated by child development experts to support cognitive, creative, and social-emotional growth.

Abhi Arya, Co-Founder and Partner at Sandbox Group, commented: “Our mission is to meet families wherever they are. By launching PlayKids Learning across both the Galaxy Store and Samsung TV, we’re giving families the freedom to enjoy our content however and wherever works best for them. A parent might start a story with their child on the sofa via the TV, and pick it up later on their phone – that kind of seamless, cross-device experience is exactly what modern families need. This dual launch reinforces our commitment to delivering safe, meaningful screen time that families love, across every screen in the home.”

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