As advertisers look to scale beyond the living room, gaming is emerging as a compelling channel for extending video strategies into environments built around active engagement. Unlike passive viewing experiences, gaming audiences are immersed, focused, and spending meaningful amounts of time within the experience itself, creating environments to reach users when their attention is directed […]
Sandbox Group, a specialist in learning-focused entertainment, has partnered with Digital Virgo to launch its cognitive training app, Focus, in Canada, Romania and Spain. This expansion enables users in these countries to access Focus’ science-backed mini-games via seamless Direct Carrier Billing (DCB) integration through the interconnection with telecom operators’ ecosystems. The launches follow the partnership’s […]
Why Casino Review Sites Matter When Choosing a Safe Online Casino A casino’s own website tells you the licence is valid, the payouts are fast, and the bonus terms are fair. You have no way to verify any of that from the same source. A license badge in the footer doesn’t confirm whether that licence […]
The FIFA World Cup 2026 kicks off on June 11th, and to celebrate the start of the tournament, Netflix will debut its FIFA World Cup: Launch Edition game on the same day (with a limited test version of the game available immediately exclusively in Brazil). FIFA’s previous video game publisher, EA, stopped using the name […]
Fragmentation in Connected TV viewing is not a passing trend – it is the new norm according to Samsung Ads’ annual Behind the Screens report. Audiences are no longer experiencing CTV as a collection of separate services, but as a single, continuous viewing experience across numerous apps – all radiating out from the CTV home […]
Aditude, the unified ad tech platform for web and app publishers, today announced the appointment of Yuriy Yarovoy as Senior Vice President, Games. In this newly created role, Yarovoy will lead the company’s product, business strategy, and go-to-market efforts for gaming and entertainment publishers to help them maximise revenue through Aditude’s full suite of ad […]
Some TV shows were always going to end up as games. The fanbases were big, the characters recognisable, the worlds easy to build around. It happened with video games first, then board games, and now there are TV-themed slot games everywhere as well. Some adaptations managed to keep the same energy as the shows they […]
From chunky televisions to ultra-sharp OLED displays, how screen technology quietly changed digital entertainment There was a time when entertainment looked very different. Televisions were heavier, colours felt flatter, and blurry movement during fast scenes somehow became part of the viewing experience. Nobody questioned it much. If a football match looked slightly fuzzy or a […]
Ofcom has published its latest research into how children spend their time online and interact with different forms of media. The media regulator’s Children’s Online Experiences report contains a wealth of findings about what children do when they’re online, and how they feel about their online activities and the content they encounter. Children are using […]
BAFTA has unveiled 51 talented finalists aged between 10 and 18, who have been selected for this year’s BAFTA Young Game Designers competition. Chosen from hundreds of entries, these finalists were selected by judging panels representing some of the world’s most successful games companies, including IO Interactive (007 First Light) and TT Games (Lego Batman: […]