Concacaf has announced the launch of a new website and mobile app experience deployed using Deltatre’s technology, establishing a single digital destination for football fans across the confederation’s 41 Member Associations. The Concacaf website and the mobile app, available now on iOS and Android, bring together live streaming, VoD, real-time match data, full match stats, […]
AppsFlyer’s 2026 State of eCommerce App Marketing report reveals that 92 per cent of all iOS ad spend now goes to remarketing as re-engagement budgets surge worldwide. On Android, remarketing also climbed to 85 per cent. Whilst UK Android Ad Fraud dropped from 22.2 per cent to 11.8 per cent, UK iOS Fraud grew from […]
Sandbox Group, a specialist in learning-focused entertainment, has announced the launch of its flagship children’s app, PlayKids Learning, on both the Galaxy Store and on Samsung TV Apps. This strategic expansion gives Samsung users worldwide seamless access to the award-winning edutainment platform for young children across smartphones, tablets and smart TVs. By launching on the […]
Moloco, a player in AI advertising, has announced the launch of Moloco Ads for Performance CTV. Powered by the same AI that has made Moloco a leader in mobile performance advertising, the launch opens an entirely new frontier for app marketers looking to drive downloads and engagement: the living room, where consumer attention is massive […]
Kochava is calling on mobile marketers to rethink how they evaluate campaign performance, warning that ingrained short-termism has become one of the least-discussed problems in app marketing. With the digital market becoming increasingly crowded, the biggest threat to app growth in 2026 is no longer just competition or budget, but impatience. Kochava’s analysis suggests that […]
Roku has announced that Howdy, its SVoD service, has launched a mobile app in the US. The app is available immediately on the iOS App Store and Google Play, offering a seamless viewing experience with on-the-go access to Howdy’s library of content. “At a time when most things are getting more expensive, Howdy is designed to make premium, […]
AppsFlyer, the marketing cloud, has released the State of Subscriptions for Marketers 2026, an analysis of subscription trends across platforms, categories and geographies. The data reveals a clear shift in what consumers are paying for, how they are paying for it, and where in the world they are doing it. Short Drama (bite-sized serialised video […]
Surfshark, a specialist in cybersecurity, has announced the launch of HeyPolo, a new kind of location-sharing app. HeyPolo moves away from the always-on monitoring and gives people a way to share their location when and how they decide, not by default. Following a privacy-first approach, HeyPolo does not sell user data to third parties, ensuring […]
More than a quarter of Brits (28 per cent) think streaming services should introduce rewards for binge-watching, such as unlocking discounts after streaming a set number of hours or completing a season. The finding comes from the newly released The future of bundling waits for no one report from Bango, which surveyed 1,500 UK consumers. […]
TEGNA, a local news and technology company, has announced the launch of new mobile apps across 50 US markets – delivering up-to-the-minute coverage of news and weather stories from trusted local journalists and meteorologists. Thousands of original daily mobile videos in a scrolling vertical feed are personalised for users based on their individual preferences to […]