Advanced Television

App

PFL launches new DTC app

The Professional Fighters League (PFL) has launched its new direct-to-consumer (DTC) App, the free vehicle for Americans to watch all PFL International League events and fights live, including PFL Europe, PFL MENA, and PFL Africa. The new PFL App, made with tech company ViewLift, is a comprehensive home for PFL information, entertainment and engagement, including […]

June 6, 2025

Premier Sports now on Sky Stream, Sky Glass

The Premier Sports app is now live on both Sky Stream and Sky Glass platforms in the UK. The app offers access to four channels: Premier Sports 1, Premier Sports 2, LALIGATV and Premier Sports Rugby – the newly launched 24/7 dedicated rugby channel. The app also includes additional event channels that stream live sports […]

May 23, 2025By Nik Roseveare

Netflix adds World of Peppa Pig app; Sesame Street deal

The World of Peppa Pig app is now available for Netflix subscribers to download. Users can explore the hit animated show through engaging puzzles, mini-games, colouring books and more via the app. Additionally, new episodes of Peppa Pig Season 7 are available now to stream on Netflix in the US. World of Peppa Pig offers […]

May 19, 2025By Nik Roseveare

C4 plans app reboot

UK commercial PSB Channel 4 is to introduce a new app in 2026, suggesting it will better help the broadcaster to provide value to its advertisers, being much more accessible. Speaking at the DTG Summit in London, Rak Patel, Chief Commercial Officer, Channel 4, said: “We will have a new digital experience, a new app […]

May 9, 2025By Colin Mann

Data: Apps transforming CTV ad buying

Samsung Ads has published new analysis of Smart TV users, revealing how the growing fragmentation of TV is shaping the new reality for TV advertisers. Behind the Screens: TV Phone Home takes app usage insights from the largest deterministic data set in Europe, combining nearly 70 million Samsung TV devices across EU5 with 20 million […]

May 1, 2025

Virgin Media TV offers free Fit at Home app

Virgin TV customers can jump into the fitness app, Fit at Home, and enjoy exclusive access to over 500 workouts for 3 months from the comfort of their own home for free (usually £10 per month). Customers who sign up to the offer before June 30th will also gain access to professionally created and guided […]

May 1, 2025

Report: AI, emotion drive app ads’ creative performance

AppsFlyer has released the 2025 edition of its State of Creative Optimisation report, an analysis of creative performance trends and emotional drivers across mobile advertising. Drawing on 1.1 million ad creatives across 1,300 Gaming and Non-Gaming apps, the report reveals that overall creative winners still matter, but marketers are starting to diversify creative investment. In […]

April 29, 2025

Deltatre revamps Canadian Premier League website, app

The Canadian Premier League (CPL) has launched a new-look website and app, offering supporters of Canada’s men’s domestic professional football league an endhanced digital experience. The League and club websites, as well as the Centre Circle app, have all undergone major upgrades, including a new design with a more intuitive, user-friendly interface. The CPL’s revamped […]

April 25, 2025

Data: 50% of app users now consent to tracking

AppsFlyer has released data on the fourth anniversary of Apple’s App Tracking Transparency (ATT) framework, showing a transformed landscape where privacy and performance are no longer seen as competing priorities. Four years after ATT’s introduction, the industry appears to have transformed what was once viewed as a limitation into a foundation for more transparent, consent-based […]

April 24, 2025

DAZN launches Scores stats engine

DAZN, the sports streaming platform, has announced the launch of Scores – a new stats engine that is tailored to each user’s preferences, providing in-depth insights and real-time scores. Scores covers football matches around the world, allowing DAZN’s registered users to follow their favourite clubs and competitions for free. Available globally and in multiple languages, […]

April 22, 2025