Advanced Television

App

C4 plans app reboot

UK commercial PSB Channel 4 is to introduce a new app in 2026, suggesting it will better help the broadcaster to provide value to its advertisers, being much more accessible. Speaking at the DTG Summit in London, Rak Patel, Chief Commercial Officer, Channel 4, said: “We will have a new digital experience, a new app […]

May 9, 2025By Colin Mann

Data: Apps transforming CTV ad buying

Samsung Ads has published new analysis of Smart TV users, revealing how the growing fragmentation of TV is shaping the new reality for TV advertisers. Behind the Screens: TV Phone Home takes app usage insights from the largest deterministic data set in Europe, combining nearly 70 million Samsung TV devices across EU5 with 20 million […]

May 1, 2025

Virgin Media TV offers free Fit at Home app

Virgin TV customers can jump into the fitness app, Fit at Home, and enjoy exclusive access to over 500 workouts for 3 months from the comfort of their own home for free (usually £10 per month). Customers who sign up to the offer before June 30th will also gain access to professionally created and guided […]

May 1, 2025

Report: AI, emotion drive app ads’ creative performance

AppsFlyer has released the 2025 edition of its State of Creative Optimisation report, an analysis of creative performance trends and emotional drivers across mobile advertising. Drawing on 1.1 million ad creatives across 1,300 Gaming and Non-Gaming apps, the report reveals that overall creative winners still matter, but marketers are starting to diversify creative investment. In […]

April 29, 2025

Deltatre revamps Canadian Premier League website, app

The Canadian Premier League (CPL) has launched a new-look website and app, offering supporters of Canada’s men’s domestic professional football league an endhanced digital experience. The League and club websites, as well as the Centre Circle app, have all undergone major upgrades, including a new design with a more intuitive, user-friendly interface. The CPL’s revamped […]

April 25, 2025

Data: 50% of app users now consent to tracking

AppsFlyer has released data on the fourth anniversary of Apple’s App Tracking Transparency (ATT) framework, showing a transformed landscape where privacy and performance are no longer seen as competing priorities. Four years after ATT’s introduction, the industry appears to have transformed what was once viewed as a limitation into a foundation for more transparent, consent-based […]

April 24, 2025

DAZN launches Scores stats engine

DAZN, the sports streaming platform, has announced the launch of Scores – a new stats engine that is tailored to each user’s preferences, providing in-depth insights and real-time scores. Scores covers football matches around the world, allowing DAZN’s registered users to follow their favourite clubs and competitions for free. Available globally and in multiple languages, […]

April 22, 2025

Research: Device dark mode uses more energy than light mode

People who think they are saving energy by using dark mode rather than light mode on their apps and websites are actually using more energy, according to research from BBC Research & Development (R&D). The vast majority of people using an app or website in dark mode turn the brightness of their device up far […]

February 19, 2025

Canal+ expands partnership with Samsung

Canal+ and Samsung Electronics have extended their strategic partnership to cover over 40 territories globally. This new partnership reinforces will include the distribution of Canal+ applications on over 25 million Samsung Smart TVs. The deal marks the expansion of the collaboration between the two groups in Canal+ European, Asian and French Overseas Territories, alongside the […]

February 18, 2025

TATSUJIN launches Arcade Toaplan on iOS, Android

TATSUJIN, a Japanese video game publisher founded by industry veteran Masahiro Yuge, and one of the original founders of the celebrated arcade developer Toaplan, have announced the availability of Amusement Arcade Toaplan for iOS and Android mobile platforms. Toaplan was a popular arcade game developer in the 80s and 90s that had a huge influence […]

February 17, 2025