Small and medium-sized businesses (SMBs) can now create personalised AI-generated ad campaigns and optimise them for maximum impact, through a new partnership between AdGreetz, the ad-tech/martech personalisation platform, and creative data provider DAIVID. 

The collaboration utilises AdGreetz’s video generator, BizGreetz AI, which empowers SMBs to produce ads in minutes (in 31 languages with AI-activated voice editing). The global deal makes DAIVID an official creative testing partner for AdGreetz, giving users of the personalisation platform access to a suite of AI-driven content generation and testing tools.

As part of the partnership, DAIVID’s AI models – trained using a unique combination of facial coding, eye tracking, survey data, and advanced computer vision and listening APIs – will be integrated into AdGreetz’s creative-generation platform, enabling advertisers to understand the emotional and business impact of their social video or display ads.

Eric Frankel, CEO and co-founder of AdGreetz, commented: “For too long, SMBs have been locked out of the personalisation and optimisation used by the world’s biggest brands. Our partnership with DAIVID changes that – combining AdGreetz’s personalised creative tools with DAIVID’s creative testing to give SMBs ads that aren’t just personalized, but proven to perform. Together, we’re unlocking GenAI-powered advertising so businesses everywhere can grow faster, smarter, and with more confidence.”

Ian Forrester, CEO and founder of DAIVID, added: “One of the biggest barriers to adopting GenAI creative has been uncertainty around its effectiveness. This partnership removes that doubt. By combining AdGreetz’s ability to generate personalised campaigns at scale with DAIVID’s ability to predict emotional and business impact, we’re giving SMBs clear, data-driven answers on whether their ads will perform and what they can do to improve them before they spend anything on media.”

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Categories: Advertising, AI, Articles

Tags: advertising, AI, daivid